About the Role
Title: Marketing Content and Creative Lead
Location: United States
Work Type: Remote
Time Type: Full time
Job Type: Employee
We are Bugcrowd. Since 2012, we’ve been empowering organizations to take back control and stay ahead of threat actors by uniting the collective ingenuity and expertise of our customers and trusted alliance of elite hackers, with our patented data and AI-powered Security Knowledge Platform™. Our network of hackers brings diverse expertise to uncover hidden weaknesses, adapting swiftly to evolving threats, even against zero-day exploits. With unmatched scalability and adaptability, our data and AI-driven CrowdMatch™ technology in our platform finds the perfect talent for your unique fight. We aim to create a new era of modern crowdsourced security that outpaces threat actors. Unleash the ingenuity of the hacker community with Bugcrowd, visit www.bugcrowd.com. Based in San Francisco and New Hampshire, Bugcrowd is supported by General Catalyst, Rally Ventures, Costanoa Ventures, and others.
Job Summary
As a Marketing Content and Creative Lead you’ll be responsible for employing search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. The role will be responsible for analyzing research, data, or technology to understand user intent and measure outcomes for ongoing optimization. The role will be expected to examine search query behaviors on general or specialty search engines or other Internet-based content.
Essential Duties & Responsibilities
- Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces.
- Examine search query behaviors on general or specialty search engines or other Internet-based content.
- Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
- Work under the direction of Senior Director of Corporate Marketing to lead the global content and creative strategy, collaborating with offshore marketing resources by assigning daily tasks, providing feedback on quality of work and performance and ensuring project deliverables and deadlines are met.
- Help maintain the digital marketing pipeline for the company, which includes social media posting.
- Maintain company web-based platforms, which will include routine review and updates of page content, page design and layout and announcements.
- Work with cross-functional resources to manage company websites.
- Develop creative content for marketing ebooks and user guides, training/sales enablement material and other project deliverables to meet the department needs.
- Must be available to work on projects at various, unanticipated sites throughout the United States.
- Telecommuting is permitted.
Experience, Experience, Knowledge, Skills, and Abilities
- Bachelor’s degree in Business Administration, Marketing, Advertising or related field and 6 years of experience in the job offered or in a marketing-related occupation. In lieu of a Bachelor’s degree, employer will accept 2 years of experience in the job offered or in a marketing-related occupation.
- Position requires at least 5 years of experience in each of the following skills:
- Cloud-based data access and sharing software: Dropbox, Box, Google Drive, WeTransfer, Upwork, Freelancer.com;
- Content workflow software: Atlassian JIRA;
- Customer relationship management (CRM) software: Salesforce;
- Data mining software: Google Analytics, Crazy Egg, Hotjar;
- Desktop publishing software: Adobe InDesign;
- Document management software: Adobe Acrobat, Apple Preview, Adobe Acrobat Reader, DocuSign;
- Electronic mail and survey software: MailChimp, SurveyMonkey, Mozilla Thunderbird, Microsoft Outlook, Gmail, Newton Mail, Spark;
- Graphics or photo imaging software: Adobe Creative Cloud, Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Adobe XD, Adobe Express, Adobe Color, CorelDRAW Graphics Suite, GraphicsGale, ColorSlurp, ImageOptim, FontForge, Figma, Sketch, Zeplin, Proto.io, Canva, SketchUp, Blender, GIMP;
- Enterprise data integration: Extensible markup language (XML).
- Position requires at least 2 years of experience in each of the following skills:
- Sales and marketing software: Google Marketing Platform, Google Ads, Marketo Engage Marketing Automation Platform, Outreach, ZoomInfo, Highspot, BrightTALK, Loom, On24, LogMeIn GoToWebinar, Lusha, Chorus, Typeform, Jotform, Paperform, SproutSocial, Zapier, Semrush, ActiveCampaign, Drift, Reddit Ads, LinkedIn Campaign Manager, Meta Ads Manager, LinkedIn Ads, Quora for Business, RollWorks, Intercom;
- Audio creation and editing software: GarageBand, Audacity, Soundtrap, Murf, ElevenLabs, Lalal.ai, Adobe Audition;
- Video creation and editing software: Adobe After Effects, Adobe Premiere Pro, Media Encoder, Apple Final Cut Pro, Apple iMovie, Headliner, Kapwing, YouTube, Vimeo, VEED;
- Web page creation and editing software: Unbounce, Webflow, Readymag, WordPress, PhpStorm, Brackets, Twitter, WooCommerce, Facebook, LinkedIn, Instagram, Reddit, Quora, Wix, Squarespace, BrowserStack, BugHerd;
- Web platform development software: Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), JavaScript, AJAX, PHP;
- Object or component-oriented development software: jQuery.
Working Conditions & Physical Requirements
The ideal candidate must be able to complete all physical requirements of the job with or without reasonable accommodation.
Sitting and / or standing – Must be able to remain in a stationary position 50% of the time
Carrying and / or lifting – Must be able to carry / move laptop as needed throughout the work day.
Environment – Must be available to work on projects at various, unanticipated sites throughout the United States. Telecommuting is permitted.