Job Description

Title: Marketing Campaign Manager

Location: Anywhere in the U.S. (Remote)

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting and the job description below feels like a fit we really should start talking.

We’re looking for an experienced marketing campaign manager to help us build world-class promotional marketing programs that drive expansion opportunities within our current customer accounts. This role will be both a strategist and hands-on executioner, with the opportunity to have full oversight into campaign strategy, managing key aspects of marketing qualified lead development, campaign concepts, creative deliverables, campaign budgets, and launching a broad multi-channel promotional approach. The ideal candidate has deep expertise in customer marketing, demand generation, strategic development and execution of integrated marketing campaigns. They are also adept at using data to inform decisions and can thrive in fast-paced environments. If you’re excited about building impactful promotional programs from the ground up, we’d love to talk with you.

What you’ll do:

  • Develop and execute integrated marketing campaigns by extending and leveraging every aspect of the marketing channesl from organic/paid search, email marketing, digital advertising, content syndication, virtual events, corporate events, and nurturing campaigns
  • Collaborate with cross functional teams on integrated plans to deliver business results. You could be working with Sales, Creative, Content, Product Marketing, and Integrated Marketing teams to name a few
  • Manage the development of demand generation programs that generate a consistent flow of marketing qualified leads and first meetings leveraging a variety of channels.
  • Oversee campaign implementation in partnership with agency teams
  • Work in collaboration with Marketing Ops and Revenue Ops to track metrics and reporting against planned goals including, but not limited to: campaigns, programs, pipeline, funnel health, and data hygiene.
  • Interpret data, plan next steps, and share results with partner teams
  • Collaborate closely with Sales to educate, inspire, support, and promote the integrated campaigns and demand programs to ensure tight alignment and incorporation into prospecting and sales cycles.
  • Help us rethink demand generation innovation and shape perspectives on where we should place our bets
  • Develop scalable ways of working while establishing best practices

If you have some or all of the following, please apply:

  • 3+ years of experience in demand generation marketing
  • Hands on experience setting up and running campaigns in across all standard channels and with cross functional teams
  • Experience building promotional and go to market messaging based on industry and/or persona.
  • A proven track record in developing relationships and driving campaigns through media, third party publishers, and networks.
  • Familiarity with Hubspot, Salesforce, 6Sense, BI tools is a plus
  • 3rd party partnership management experience
  • Experience using data to tell stories and inform strategies
  • Excellent verbal and written communication skills across all levels
  • A collaborative approach to working across complex organizations and building relationships.
  • An ability to prioritize across multiple projects and multi-task across a number of initiatives


At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

  • Access to BetterUp coaching; one for you and one for a friend or family member
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental and vision insurance
  • Flexible paid time off
  • Per year:
    • All federal/statutory holidays observed
    • 4 BetterUp Inner Work days (
    • 5 Volunteer Days to give back
    • Learning and Development stipend
    • Company wide Summer & Winter breaks
  • Year-round charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.