Job Description
Title: Marketing Campaign Manager
Location: Anywhere in the U.S. (Remote)
Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.
We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.
Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.
This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.
Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.
If that sounds exciting and the job description below feels like a fit we really should start talking.
We are seeking a talented and results-driven Marketing Campaign Manager to drive account based marketing campaigns and initiatives. As the Marketing Campaign Manager, you will be responsible for planning, executing, and measuring integrated marketing campaigns that drive targeted lead generation and customer engagement. The ideal candidate has a creative approach to account based marketing, a proven track record of delivering successful campaigns and generating pipeline, and the ability to build a strong partnership with their Field counterparts. This role requires a deep understanding of ABM strategies, tactics and tools, as well as experience in B2B demand generation. The Marketing Campaign Manager will work closely with the marketing and sales teams to identify and target key accounts, create campaigns, and measure the success of marketing efforts.
What you’ll do:
- Develop and execute marketing strategies and campaigns to engage target accounts, including account identification, content creation, campaign execution, and measurement.
- Collaborate across business segments to create personalized content and messaging for target accounts, including email campaigns, social, webinars, events, and other marketing channels.
- Work closely with the sales team to align efforts with sales goals, provide sales enablement resources, and ensure smooth handoff of qualified leads.
- Utilize marketing automation, CRM, and other tools to implement and track ABM campaigns, measure performance, and optimize efforts for continuous improvement.
- Conduct research and analysis to identify target accounts, assess their needs, pain points, and preferences, and tailor marketing campaigns accordingly.
- Monitor and report on the success of initiatives, including key performance indicators (KPIs) such as pipeline generated, revenue influenced, engagement metrics, and other relevant metrics.
- Collaborate with cross-functional teams, such as sales, account management, and product, to ensure efforts are integrated into the overall marketing and sales strategy.
- Stay updated on industry trends, best practices, and emerging technologies related to ABM, and apply them to optimize ABM strategies and tactics.
If you have some or all of the following, please apply:
- Proven experience 5+ in B2B marketing and account based roles.
- Deep understanding of demand strategies, tactics, and best practices.
- Familiarity with marketing automation, CRM, and other marketing tools.
- Excellent communication skills, both written and verbal.
- Strong analytical skills with the ability to measure and optimize marketing performance.
- Ability to work collaboratively in cross-functional teams.
- Results-oriented mindset with a focus on driving revenue growth and customer success.
- Self-motivated, proactive, and adaptable to changing business needs.
