About the Role
Marketing Automation & Digital Experience Strategist
Marketing United States
Description
- Hours: Full-Time; flex schedule & time zone
- Reports to: VP of Marketing
- Salary band: $73,000-$88,000
Why Workit:
Workit Health is an industry-leading provider of on-demand, evidence-based telemedicine care. Our programs are based in harm reduction, and bring together licensed clinicians who really listen, FDA-approved medication, online recovery groups and community, interactive therapeutic courses, and care for co-existing conditions. Workit Health’s patient-centered telemedicine model is improving clinical outcomes and eliminating barriers to treatment, making long-term recovery accessible to individuals who need it, without disrupting their daily lives.
We’re excited to expand our team as our impact and coverage areas continue to grow. Our team members are dedicated and passionate about our mission of making exceptional, judgment-free care for addiction more accessible.
We believe everyone deserves respectful, effective treatment for substance use disorder at the moment they’re ready for it. We’re looking for driven and compassionate individuals who share this goal. Join us in reducing stigma, saving lives, and changing the way addiction is treated in America.
Job Summary:
- We’re looking for a Marketing Automation & Digital Experience Strategist to own and optimize our Customer.io platform while enhancing digital touchpoints through web design and user experience improvements. Reporting to the VP of Marketing, this role will develop, execute, and refine automated marketing campaigns that engage, convert, and retain members.
- A strong candidate has experience in marketing automation (email/SMS/in-app messaging), analytics/reporting, and web design (WordPress), with a solid understanding of UX principles.
Core Responsibilities:
- Marketing Automation & Lifecycle Engagement
- Own and manage Customer.io, setting up, testing, and optimizing lifecycle campaigns (email, SMS, in-app).
- Build and refine audience segmentation, triggers, and personalization to improve engagement.
- Collaborate with marketing, product, and behavioral health teams to craft compelling messaging and automations.
- Monitor performance metrics (open rates, CTRs, conversion rates) and optimize campaigns accordingly.
- Digital Experience & Web Optimization
- Design, build, and update WordPress landing pages to improve user engagement and conversion rates.
- Optimize user flows and digital touchpoints to ensure a seamless experience across channels.
- Collaborate with developers for more complex web updates or integrations.
- Design & Presentation Support
- Assist in designing marketing presentations, pitch decks, and internal reports.
- Create and refine email and landing page templates to align with brand standards and optimize engagement.
- Support light design work using tools like Figma, Canva, or Adobe Creative Suite.
- Technical Execution & Collaboration
- Work with developers to troubleshoot and enhance automation workflows, integrations, and API connections.
- Ensure data accuracy and seamless tracking between Customer.io, CRM, and analytics platforms.
- Maintain documentation of automation processes and best practices.
- Analytics & Reporting
- Analyze campaign performance and member engagement, sharing insights with stakeholders.
- Build dashboards or reports to track key lifecycle marketing KPIs.
- A/B test messaging, subject lines, and workflows to improve outcomes.
Qualifications:
- 3-5 years of experience in lifecycle marketing, marketing automation, or digital experience management.
- Proven track record of developing and executing successful omnichannel marketing campaigns.
- Experience designing and managing WordPress landing pages, with a strong understanding of UX best practices.
- Strong background in email marketing, segmentation, personalization, and A/B testing.
- Experience with Customer.io or similar marketing automation platforms.
- Knowledge of Liquid language is a plus.
- Excellent data analysis skills and experience working with marketing analytics tools (e.g., Google Analytics).
- Proficiency in Figma, Canva, Adobe Creative Suite, or similar design tools.
- Strong project management and organizational skills.
- Excellent communication and collaboration skills.
- Passion for Workit Health’s mission and a deep understanding of the challenges and opportunities in addiction recovery marketing.
Nice to Have:
- Familiarity with API integrations and working with developers to connect marketing systems.
- Experience with behavioral health, addiction recovery, or healthcare marketing.
- Previous experience in a growth-stage company or mission-driven organization.