Marketer

by | Jul 11, 2022 | Uncategorized

Job Description

Marketer – Hybrid/Remote

Minneapolis, Minnesota, United States

Marketing and Communications

2200009B

POSITION SUMMARY:

This role will require someone who has a strategic, creative, and analytical approach to develop and enact strategic marketing program offerings for our Research and Product business units. Ability to understand B2B and B2C customers, able to define value propositions and key messages to resonate with customers and partners for brand awareness, consideration and conversion experience.

Key tasks for this role include:

  • Create an end-to-end marketing journey designed to foster deeper connections with our internal and external partners (utilizing our products/services/expertise)
  • Learn to translate insights and research into clear and tangible proof points for our reputation as a cellular therapy industry leader
  • Provide strategic execution and guidance to prioritize integrated and digital forward marketing programs, sales team support and campaigns through an iterative approach that is aligned to business objectives
  • Develop and enhance partnerships with various business verticals like provider, creative, social, paid media, digital, IT, and Salesforce teams
  • Define an omni-channel marketing approach that weighs our financial investment and capacity against the returns we can yield for our Big 5 organizational and departmental goals
  • Effectively communicate and sell new ideas, programs, and best practices to cross-functional business partners to gain alignment
  • Oversee the creation and results of marketing deliverables made by junior team members and shared services employees
  • Monitor and review metrics and work with teams to adjust strategy and tactics accordingly
  • Manage external agencies, conference vendors, and partner organizations (e.g., Center for International Blood and Marrow Transplant Research (CIBMTR), Bone and Marrow Transplant Clinical Trials Network (BMT CTN), BioTherapiies) to effectively position us as the thought leader in the space of cellular therapy

This role will also serve as a key contributor to assist the marketing team with building an effortless and engaging integrated vertical marketing strategy to support all the patient services and research business units. The candidate will be required to demonstrate successful experience in CRM, employing modern lead generation and acquisition engagement strategies, insights, contemporary communication techniques and technology, and strong team building expertise. This position can be remote (US) or hybrid.

ACCOUNTABILITIES:

Provides strategic solutions to drive results:

  • Management of our internal stakeholders for the Product Consulting Services, Resource for Clinical Investigation in Bone and Marrow Transplant (RCI BMT), Bioinformatics, Immunobiology, Data Operations, Statistics and Research
  • Management of foundational marketing and sales material for our Product and corresponding services, including expert consulting, clinical trial management, statistical support, marketing support, etc.
  • Learn how to create and execute research translation that markets our research work, including the socialization and positioning of studies like Mis-Matched Unrelated Donor, Donor Optimization, Data Transformation, Donor-For-All Initiative, and Cryopreservation

Operations Management and Performance:

  • Utilize insights and analytics to develop motivating partner marketing communications plans
  • Coordinate partnership with Provider Experience, Business Intelligence, IT to ensure integration and implementation of strategic strategies
  • Direct the development of partner content; supervise content creation
  • Work with our Integrated Marketing, Brand Marketing and Digital Marketing teams to develop measurement tools that will enable real-time performance assessments and prompt optimizations to plans, to most effectively engage partners
  • Accomplish and enhance results by providing timely feedback, coaching, and counseling junior team members, while monitoring and appraising team results
  • Collaborate with teams across Provider, Center for International Blood and Marrow Transplant Research (CIBMTR), and other NMDP/Be The Match departments in order to achieve team goals and availability targets

REQUIRED QUALIFICATIONS:

Knowledge of:

  • Modern integrated marketing practices and techniques, including how to leverage key channels to achieve results (e.g., paid, earned, owned) for diverse audiences
  • Digital marketing expertise, including fluency in SEM/SEO, social media, web, email, PR/media, and the like
  • Customer relationship management (CRM) platform experience Salesforce & Marketing Cloud preferred
  • Project management principles, advanced oral and written communication skills, and informal influencing skills, since this role does not formally lead any other team members
  • Writing strategic briefs for marketing programs and presenting strategy decks to leadership and teams at all levels of an organization
  • Intermediate computer skills, including Microsoft Office software like PowerPoint, Word, and Excel

Ability to:

  • Informally lead down and across through team building/mentoringwhile also leading up, providing constructive feedback, and presenting to Executive and Senior Leadership on key business decision and direction-setting
  • Leverage best practices, processes and procedures with an understanding of organizational impact and creating an experience for NMDP/Be The Match partners
  • Ensure all marketing campaigns and sales materials and content are authentic, inclusive and support diversity + inclusion
  • Learn NMDP/Be The Match’s key constituents, our affiliated audiences, and the bone marrow transplant (BMT) industry at large

Education and/or Experience:

  • Bachelor’s degree in marketing or related field.
  • 4+ years of experience in a marketing role with experience leading cross functional project teams and agency management
  • Experience in medical/healthcare/scientific marketing, working with B2B and B2C audiences

Proof of being up-to-date on COVID-19 vaccination, including a booster when eligible, with acceptable documentation is required for employment. NMDP will consider all requests for medical or religious accommodation.

Additional Information

  • Department: 262-STRATEGIC PROGRAMS
  • Number of Openings: 1
  • Pay Basis: Yearly
  • Schedule: Full-time
  • Driver Policy: No

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