About the Role
Title: Manager, Website COE
Location: United States, Remote.
Full Time Employee
Job Description:
Join a Global Team Making a Lasting Impact with Lumivero
Are you ready to be part of a team that’s changing the world? At Lumivero, we develop powerful data-intelligence software that empowers users to answer their most pressing questions. Our trusted research, decision-making, and organizational tools help academic and corporate professionals create impactful insights from their most complex data – enabling them to work more efficiently and make informed, confident decisions.
The Manager of our Website Center of Excellence is a highly skilled and pivotal role that will be responsible for driving our website strategy, optimizing user experience, and maximizing our online presence to support our global marketing initiatives.
In this role, you will lead our efforts in overall website strategy and execution, technical SEO, website conversion rate optimization (CRO), and onsite e-commerce strategy. You will work closely with cross-functional teams to ensure our website delivers an exceptional user experience while driving business growth.
Key Responsibilities
- Website Strategy and Management SEO Conversion Rate Optimization (CRO) E-commerce Strategy
- Develop and execute a comprehensive website strategy aligned with business goals, collaborating with key stakeholders to effectively showcase Lumivero’s solutions
- Oversee content updates and user experience, ensuring consistency in brand messaging and implementing quality control measures for data integrity and security
- Stay current with the latest web performance optimization techniques and best practices, continuously improving website functionality
- Lead cross-functional collaboration to deliver an exceptional user experience, integrating insights from various teams to enhance website performance
- Conduct comprehensive technical SEO audits and optimize site structure, URLs, and internal linking to improve search visibility and performance.
- Monitor and enhance website speed and responsiveness across devices, implementing caching strategies and asset optimization.
- Work closely with web developers to ensure the technical health of the website, adhering to SEO best practices and performance optimizations.
- Develop and implement a keyword strategy focused on identifying high-value keywords and aligning with search intent to drive relevant traffic.
- Research search intent to ensure content aligns with user needs, creating a seamless journey from search to conversion.
- Collaborate with content creators and web developers to optimize existing content and create new pages targeting priority keywords and relevant search queries.
- Implement and maintain performance monitoring tools to track key metrics, identify optimization opportunities, and evaluate SEO success.
- Analyze user behavior and performance metrics to identify optimization opportunities
- Design and implement A/B tests to improve conversion rates
- Develop data-driven recommendations for enhancing user experience and increasing conversions
- Implement and maintain performance monitoring tools (such as Google Analytics 4, Google Tag Manager, and SEMRush, etc.) to track and report on key website metrics
- Collaborate to define and execute e-commerce strategy requirements that drive online sales and revenue growth
- Optimize the online purchasing process to maximize conversions and minimize cart abandonment
- Implement and manage e-commerce analytics to track performance and identify improvements
Required Skills and Experience
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- Bachelor’s degree in Marketing, Computer Science, or related field
- 5+ years of experience in website management, SEO, and e-commerce, preferably in B2B SaaS
- Strong understanding of technical SEO principles and website performance optimization
- Proficiency in web analytics tools, SEO software, and performance monitoring tools
- Experience with A/B testing, conversion rate optimization, and e-commerce best practices
- Familiarity with content management systems (CMS) and e-commerce platforms
- Excellent project management and communication skills
- Data-driven mindset with strong analytical and problem-solving abilities
Preferred Skills and Experience
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- Working knowledge of HTML, CSS, and JavaScript
- Proficiency in conducting technical SEO audits and implementing recommendations
- Experience with website performance optimization, mobile responsiveness, and CDN management
- Understanding of e-commerce best practices and conversion funnel optimization
- Ability to analyze complex data sets and derive actionable insights
- Strong leadership skills with the ability to influence cross-functional teams