About the Role
Title: Manager, Digital Strategy and Performance
Location: Remote, US
Type: Full Time – Regular
Workplace: remote
Category: Patient Marketing
Job Description:
What We Do
Care Access is a unique, multi-specialty network of research sites which operates as one connected team of physician investigators, nurse coordinators, and operations managers. Our goal is to engage every healthcare professional in clinical research and to make clinical trials a care option for every patient. By removing this bottleneck, Care Access is helping accelerate the approval and delivery of critical and life-saving therapies.
Who We Are
We care. Our people are the engines behind our mission: to revolutionize access to clinical trials for the benefit of patients everywhere. We care for one another, find new ideas to accelerate medicine, and seed a long-term impact for generations.
Position Overview
Reporting to the Associate Director, Digital Marketing, the Manager of Digital Strategy and Performance will lead the development and execution of digital campaigns aimed at increasing patient engagement and recruitment. This role requires a data-driven leader who thrives on digging into analytics, identifying growth opportunities, and optimizing digital channels for maximum impact.
What You’ll Be Working On
- People manage team of digital marketing specialists.
- Full people management responsibility including hiring, training/onboarding, participating in the performance review process, and regular goal setting/development conversations
- Develop and implement digital marketing strategies to support patient recruitment.
- Manage paid advertising campaigns across search, social, and display platforms.
- Analyze performance data to uncover actionable insights and drive channel optimizations.
- Conduct deep dives into analytics to identify growth opportunities and refine targeting strategies.
- Regularly audit and enhance website performance and user experience.
- Collaborate with creative teams to develop effective and engaging digital content.
- Provide comprehensive insights and recommendations to stakeholders based on campaign analytics.
- Strategically manage and allocate a multi-million-dollar digital marketing budget to maximize ROI while ensuring campaigns stay on track and within financial parameters.
- Regularly report on budget performance to senior leadership, providing transparency and actionable insights to guide future decisions.
- Lead advanced paid social strategies, with a particular emphasis on Facebook Ads Manager, to create high-performing campaigns that drive patient engagement and recruitment.
- Continuously optimize social advertising efforts through A/B testing, audience refinement, and performance analysis to ensure alignment with organizational goals.
- Stay up-to-date on digital marketing trends and innovations to ensure cutting-edge strategies.
Physical and Travel Requirements
- This is a remote position with less than 10% travel requirements. Occasional planned travel may be required as part of the role.
What You Bring (Knowledge, Skills, and Abilities):
- Expertise in Google Ads, Facebook Ads Manager, and analytics tools.
- Strong understanding of SEO and SEM principles.
- Passion for data analysis and uncovering growth opportunities.
- Experienced in building a multi-million dollar ad strategy focused on deliver
- Proactive problem-solver with excellent attention to detail.
- Ability to lead cross-functional teams and manage multiple projects.
Certifications/Licenses, Education, and Experience:
- Bachelor’s degree in Digital Marketing, Business, or a related field.
- Minimum 5 years of experience in digital/performance marketing and performance optimization.