Job Description
Manager Digital Marketing
Work From Home
WFH, United States of America
328541
About Lumen
Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 countries, we deliver the fastest, most secure global platform for applications and data to help businesses, government and communities deliver amazing experiences. Learn more about Lumen’s network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology at news.lumen.com, LinkedIn: /lumentechnologies, Twitter: @lumentechco, Facebook: /lumentechnologies, Instagram: @lumentechnologies and YouTube: /lumentechnologies.
The Role
We are seeking a talented and experienced Manager of Digital Marketing to join our team. In this role, your primary responsibility will be to oversee the Search Engine Optimization (SEO) and Blog content creation strategy. You will lead a team of content creators and SEO specialists, ensuring that our digital media efforts are aligned with our business objectives. This position offers the opportunity to work in a dynamic environment, collaborate with cross-functional teams, and drive impactful digital media initiatives.
The Main Responsibilities
1. Develop and execute a comprehensive SEO strategy to drive organic traffic, improve search engine rankings, and enhance website visibility.
2. Oversee the creation and optimization of engaging and high-quality blog content that aligns with our brand voice and resonates with our target audience.
3. Conduct keyword research, competitor analysis, and performance tracking to identify opportunities for content optimization and improvement.
4. Lead the team in developing content calendars, ensuring consistent delivery of relevant and timely blog posts.
5. Collaborate with internal stakeholders to gather insights, identify content gaps, and align content strategies with broader marketing objectives.
6. Stay updated with industry trends and best practices in SEO, content marketing, and digital media to ensure the implementation of innovative strategies.
7. Analyze website and blog performance metrics, providing regular reports and recommendations for improvement.
8. Manage relationships with external vendors and agencies, when necessary, to support content creation and SEO efforts.
What We Look For in a Candidate
1. Bachelor’s degree in marketing, communications, or a related field.
2. 5+ years of experience in digital media, content marketing, and SEO, preferably in a managerial role.
3. Proven track record of developing and implementing successful SEO strategies that have resulted in increased organic traffic and improved search engine rankings.
4. Strong understanding of content creation, keyword research, and on-page/off-page optimization techniques.
5. Excellent writing and editing skills, with the ability to create compelling blog content that engages and educates the target audience.
6. Proficient in using SEO tools and analytics platforms to measure and report on SEO performance.
7. Experience managing a team and collaborating with cross-functional stakeholders.
8. Detail-oriented, with strong analytical and problem-solving abilities.
9. Ability to adapt to a fast-paced and ever-changing digital landscape.
10. Knowledge of HTML, CSS, and CMS platforms is a plus.
What to Expect Next
Requisition #: 328541
When applying for a position, you may be subject to a background screen (criminal records check, motor vehicle report, and/or drug screen), depending on the requirements for the position. More information on what’s included in these checks can be found in the Post Offer section of our FAQ page. Job-related concerns noted in the background screen may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.
EEO Statement
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
NOTE: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Disclaimer
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.
Salary Range
Salary Min : 85230
Salary Max : 189360
This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.
This position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. We’re able to answer any additional questions you may have as you move through the selection process.