Job Description
Manager, Digital Marketing Operations
locations
Remote
time type
Full time
job requisition id
REQ-3190
Job Responsibilities:
- Own the digital marketing strategy and reporting annually, quarterly, and monthly to align with the teams Metrics, Strategy, and Plan (MSP) process.
- Create, execute, and optimize website, digital marketing, customer journey, and ecommerce strategy working with stakeholders across the organization.
- Oversee the deployment of all marketing campaigns, advising on automations, reengagement and nurture strategy execution according to best practices and in alignment with the brand strategy.
- Work with the marketing team to align business objectives for web content programs with a measurement plan.
- Manage a team of digital marketing professionals and contractors; providing leadership, training, coaching, and accountability for tasks and deliverables.
- Develop, coordinate and monitor the documentation and implementation for standard operating procedures for all digital platforms across the marketing team.
- Become a subject matter expert and governance throughout cross-departmental functions related to the website, CMS, CRM, B2B commerce, and other digital tools.
- Oversee the content lifecycle – update, management and retirement process, from scoping of requirements to implementation across websites for content changes including new product introductions and messaging.
- Prioritize and manage multiple projects simultaneously amid ambiguity and proactively forge partnerships across marketing teams, IT partners and content marketing team to drive results.
- Work with content producers and creative contributors to implement the brand and campaigns via websites.
- Develop, execute and optimize digital campaigns via display ads, content syndication, paid search/AdWords, display/retargeting and paid social advertising channels.
- Report out to marketing counterparts on insights, program goals and program updates.
- Manage ongoing testing to further optimize creatives, landing pages and targeting segmentation.
Job Requirements:
- Bachelor’s degree in marketing or related field required.
- 8+ years of digital marketing or marketing/web operations/marketing automation experience demonstrating a steady career progression with increasing responsibilities.
- Minimum 2 years of direct people management experience required.
- Demonstrated experience developing, managing and maintaining dynamic data-driven campaigns and websites and Content Management Systems.
- Must have demonstrated proficiency in partnering with third-party vendors/freelancers to develop or migrate digital platforms, CMS, and/or web tools/functionality.
- HTML/Javascript/CSS/DHTML/PHP development familiarity preferred.
- Proficient with setting up tracking for digital campaigns.
- Experience in creating a customer journey map and overseeing the execution of logic associated with the journey.
- Understanding of Google Analytics and the creation of dashboards.
- Solid communication skills with the ability to work autonomously, manage priorities, and problem-solve.
- Proven results in project management in a fast-paced environment requiring regular prioritization of workload across a growing team and ability to meet deadlines.
- Energetic self-starter with proven effectiveness working in a collaborative cross-functional team.
- Fast learner with the ability to manage multiple projects and deadlines.
- Proficiency with Google Analytics, Google Drive, Salesforce, Account Engagement (Pardot), Marketing Cloud Engagement, B2B Commerce, Sitefinity or similar applications required.