Job Description
Manager, CRM & Retention | Remote
Location US-Remote
Job ID
2023-26374
Job Family
Marketing
Overview
Lifeway Marketing is growing and seeking a Manager, CRM & Retention | Remote who will lead Lifeway’s efforts around CRM, personalization and loyalty strategic planning. Primary responsibilities include collaboration in establishing the vision, objectives, strategies, and annual plans within each area. They will lead the program strategy, promotion management, and performance analyses to drive growth through acquisition, engagement, and retention.
Why Lifeway?
Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more.If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.
Learn more about our culture at team.lifeway.com/culture-code
This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote
Responsibilities
- Creates a holistic experience for the customer that is focused on increasing revenue, retention rates, and LTV
- Manages email and sms workflow, tasks and calendars in order to deliver campaigns on-time
- Collaborates internally and externally, serving as the primary point of contact for these initiatives and the day-to-day executional lead with direct reports
- Partners with the Director, Digital Marketing to shape the company’s approach to customer loyalty marketing, personalization, and audience segmentation
- Facilitates building of lifecycle marketing campaigns for email and mobile marketing channel
- Serves as Marketing SME for Salesforce, and personalization strategies and plans
- Oversee the CRM & Retention team which encompasses several email and loyalty strategists
- Creates and executes a comprehensive marketing automation strategy for Lifeway
- Define marketing automation success metrics, develop and manage high-quality reporting
- Plans, writes briefs regarding segmentation, campaign setup, QA, A/B testing, reporting
- Occassional travel, sometimes overnight
Qualifications
Education
Bachelors in business, Marketing or similar course of study, required
MBA, preferred
Knowledge, Skills, and Experience – Required
- Live out Lifeway’s mission and values, showing deep commitment to Kingdom work
- 5+ years marketing automation, defining audience segmentation, and web analytics; agency or client side
- 5+ years building email, sms and push campaigns and user journeys in Salesforce Marketing Cloud and Attentive
- 3+ years planning, writing briefs, segmentation, campaign setup, QA, A/B testing, reporting
- Demonstrated, successful experience building consumer journeys
- Proven track record of loyalty program development
- Demonstrated history managing multi-layered projects across various cross-functional teams, hitting milestones and achieving KPIs
- Knowledge of email regulations including CAN-SPAM, GDPR, TCPA and CASL
- HTML coding knowledge
Member or attending an evangelical Christian church
Knowledge, Skills, and Experience – Preferred
- JavaScript, CSS, SQL, or alternative secondary coding knowledge