Job Description
Title: Manager, Content and Community
Global Corporate Marketing & Communications) (6 Months Contract)
Location: Frankfort KY USA
Full Time
Global Corporate Marketing & Communications (GCMC) communicates Pearson’s unique position as the world’s learning company, while building strong and enduring relationships with our key stakeholders around the globe. We focus on helping to strengthen our reputation with policy makers, influencers, the public, and our employees. We ensure that our brand, communication, digital, and marketing efforts are being driven with a unique message and value for our audiences. Collectively, our work is anchored in building a strong global Pearson brand with social purpose at its heart.
We are looking for a dynamic marketing & communications professional to take on the role of Content & Community Manager, Global Social Media on our growing corporate brand marketing team. This role will help manage Pearson’s global social media profile, aimed at significantly elevating the company’s digital presence as the leader in lifelong learning in today’s talent economy. The manager will be responsible for day-to-day community and channel management as well as the development of evergreen organic and paid content for the company’s corporate social channels. This role will be a 6-month, full-time contract position with the potential to extend in 2024 based on business needs.
The ideal candidate will have strong marketing and communications experience working in cross-functional teams to build and maintain community on large brand’s social channels and develop & deploy content across multiple channels. This person will need a proven track record of being the digital voice for a major brand and should understand the implications of being at the helm of branded channels daily. The manager must be plugged into social and cultural trends and understand how to leverage Pearson as a contributor to the big conversations happening in the world. They will also be a culture ambassador inside the team and the company. This role reports to the Director, Marketing Strategy & Social Media, and is fully remote, with preference toward those working on the east coast of the United States or in the United Kingdom
Key Responsibilities:
- Be a trusted partner in developing and deploying community & content to Pearson’s key growth and brand goals, articulating metrics, and path for success
- Provide day to day channel management for Pearson’s global brand channels, including managing posts and engaging with the public on behalf of the company
- Enact multiplatform community management approach to thoughtfully engage with public audiences wherever they are seeing the Pearson brand
- Triage and escalate community management issues to communications, government affairs, product, customer service and other teams as needed
- Provide daily management of a global programming calendar reflecting marketing and communications content and programming tactics, collaborating with key cross-functional team members and partner agencies.
- Lead always-on organic and paid social content with social media agency; includes partnering with insights and communications teams to build briefs, working with director to review and approve briefs, reviewing content and providing feedback to agency, delivering content to internal stakeholders for review & approval
- Partner with manager, social channel strategy, on larger strategic content initiatives for social as needed
- Find innovative ways to tailor existing content allowing it to live in multiple places and channels, leveraging the unique strength of the channel and consumer behaviors.
- Manage the tools and platforms used in Pearson’s social listening program and compose social listening reports for major campaigns and/or reputation issues
- Collaborate with all GCMC functions including, financial communications, strategy and operations, government affairs and key functions outside of GCMC including Strategy, North America, and Product
- Work closely with a team of agencies and consultants responsible for content development and social media support
Requirements
- 3-5 years of experience community managing social and digital platforms for a Fortune 500/FTSE 100 consumer or B2B brand; in-house and large-scale marketing agency experience preferred
- This includes: Editorial calendar development, social listening, social paid media, & community management, & content creation
- 3-5 years or equivalent marketing/advertising experience working in a large, multifunctional team or organization is preferred.
- Advertising agency or brand-side experience managing an agency is a plus
- 3-5 years or equivalent experience with brand content production: stock asset development, original video & photo production, influencer campaigns, partnership campaigns
- 3-5 years or equivalent experience with social media management as the day-to-day platform & community manager for a purpose-led brand:
- Deep knowledge and proficiency in social platforms (e.g. Instagram, LinkedIn, TikTok, Twitter, YouTube, and Facebook).
- Experience using enterprise social publishing tools (e.g., Sprinklr).
- Ability to digest and share social insights, rooted in data, with key stakeholders.
- Experience writing and editing copy for social media content across all major platforms (Instagram, TikTok, LinkedIn, YouTube, Facebook, Twitter)
- Understanding of paid media tactics, including creating, tracking, and communicating key performance indicators across digital channels
- Excellent quantitative and data analysis skills, with a test and learn mentality.
- Experience with highly matrixed organizations that come with an understanding of relationship between marketing, communications, product, & customer service departments
- Ability to be a culture carrier within an organization and inspire others with positive attitude and enthusiasm
- An elevated level of professionalism, maturity, and accountability