Employer: Zynga
Lifecycle Marketing Specialist
- The Lifecycle Marketing Specialist is responsible for the day-to-day, hands-on execution of CRM activities, focused on email, push notification, and other CRM channels in support of company and business unit objectives for our new game.
- This includes ownership of the setup, maintenance, copy, art and reporting. This position requires a collaborative professional who is highly executional and creative who can work in a fast-paced environment of operating live games.
Key Roles & Responsibilities
- Coordinate creation of briefs, copy, art, text/HTML templates, target segmentation, tests, etc.
- Generate weekly, monthly campaign performance reports, identify drivers, and make recommendations for improvement
- Develop positive relationships with cross-functional partners (studio, tech, engineering, marketing, creative, etc.).
- Flawlessly execute tests and tactics that increase player health and lifetime value.
- Embrace established processes and find opportunities to improve efficiency of role.
- Ensure the highest standards, employ best-practices and foster accountability.
Skills & Experience
- Bachelor’s degree
- 1+ years experience in CRM or Lifecycle Marketing roles (B2C only)
- Hands on experience with HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage
- Must have experience in warming up new IPs and monitoring domain reputation
- Demonstrated success in deploying effective marketing communications at scale
- Inquisitive action-biased mind, appropriately focused on customer and business critical metrics
- Self-starter with ability to thrive under pressure in a fast-paced environment
- Effective producer of high-quality work with a desire for increasing responsibility
- Proven ability to learn technology quickly
- Versatile, flexible and trainable
- Able to effectively balance and prioritize multiple tasks
- Strong communication, copywriting, organizational and project management skills
- Attention to detail
- Team-first attitude
- Passion for games
**Remote work from an alternate location could be considered**
