Job Description
Jr. Paid Media Strategist
Remote
Full Time
Paid Media
Entry Level
Classification: Non-Exempt
We Are
Today’s Business is a Digital Marketing Agency managing multi-channel campaigns. We help our clients sell their products and communicate their story to the best possible audiences ultimately leading to a premium result. We utilize data and analytics to consistently improve every service of Today’s Business which will create sustainable, long term, and transparent successes for our clients.
Summary
The Jr. Paid Media Strategist is responsible for the development and execution of all paid media campaigns across all advertising networks. The Jr. Paid Media Strategist should possess a firm grasp of digital advertising, be highly skilled in making data-driven decisions to improve campaign performance, and have a passion for establishing benchmarks and goals. In this role, you will be expected to manage specific paid media campaigns across a variety of advertising networks, responsible for an estimated annual spend of $500k across multiple clients, and responsible for meeting established spend, lead goals, and other performance metrics. You will report directly to the Director, Paid Media and work closely with our Paid Media and Digital Marketing teams to develop strategy, execute campaigns, and reach our clients goals and KPIs.
Essential Functions:
- Build, manage, and optimize paid media campaigns across all advertising networks including but not limited to Google Ads, Meta Ads, LinkedIn Ads, YouTube, Display Networks, Microsoft Ads, Pinterest Ads, Twitter Ads, Snapchat Ads & TikTok Ads.
- Manage the strategy, setup, and reporting of paid media campaigns that provide metrics, analysis, implications, and future recommendations that accurately measure channel performance to help achieve our clients goals.
- Analyze and interpret paid media campaign performance through analytical data and draw conclusions/determine strategies based on performance.
- Advise on monthly campaign spend levels and provide recommendations on blended paid media budget allocations across all networks for growth opportunities with the clients budget and goals/KPIs in mind.
- Utilize data tools such as Google Adwords, Facebook Ads Manager, Google Analytics, and Google Data Studio (Looker Studio) to create and present weekly and monthly reports for clients based on campaign performance.
- Utilize and stay up to date on paid media best practices across all networks and client specific KPIs for efficient campaign optimization and updates.
- Perform routine optimization checks on all campaigns, including ad creative, audiences, landing pages, ad copy, etc.
- Conduct competitor research for keywords and competitor campaigns using SEMRush.
- Collaborate with the design team for creation of video ads, static ads, and landing page creation and community creative performance as needed.
- Implement and monitor goal tracking through Google Analytics and Google Tag Manager for campaign KPIs.
- Manage product feeds through Shopify & Google Merchant Center for ecommerce clients.
- Coordinate with internal teams to ensure all campaigns are delivered on time, with proper segmentation and structure to maximize performance and achieve the clients goals.
- Manage lead generation efforts through email marketing campaigns utilizing HubSpot or similar as related to paid campaigns, as needed.
- Performs other related duties as assigned.
Required Qualifications:
- Bachelor’s degree in Marketing or related field required; Mathematics, statistics or finance is a plus.
- 1+ years experience in paid media or digital marketing, with specific experience running campaigns in Google Ads or Facebook Ads.
- Strong analytical skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations.
- Strong verbal and written communication skills with the ability to articulate data and results clearly and effectively to clients.
- Exceptional presentation skills, ability to articulate a complex strategy to an audience of varying degrees of marketing knowledge and expertise.
- Google Analytics, Google Data Studio (Looker Studio) or comparable platform experience.
- Experience using email marketing platforms including HubSpot, Klaviyo, Mailchimp, etc. is a plus.