Job Description
Influencer Marketing Manager (3791)
US-REMOTE / BIOSSANCE BIOSSANCE MARKETING / REGULAR: FULL-TIME
At Biossance, we’re revolutionizing the beauty industry through biotechnology. By harnessing the power of sugarcane-derived squalane, a mega-hydrating molecule that mimics our body’s natural moisture, we create high-performance skincare that’s good for your skin and the planet. Sustainability is at the core of everything we do, and we’re committed to inspiring positive change in the beauty industry and beyond.
Overview
Biossance is looking for an Influencer Marketing Manager to join their growing global marketing team. Reporting to the Senior Marketing Director, this role will drive paid and organic influencer strategy and execution to reach brand growth and business goals. The ideal candidate is based in Los Angeles with 4+ years of experience in influencer relations and social media marketing within the beauty industry.
Responsibilities:
- Develop and execute micro-influencer strategies to achieve overall brand growth and business goals within budget.
- Build organic relationships with influencers and content creators.
- Foster and support Biossance’s celebrity ambassador partnerships as well as key philanthropic partnership with Oceana, including campaign management, social content strategy, and collaboration on events, appearances, shoots and community activations.
- Identify new micro-influencers and build innovative programs and partnerships to expand the community while deepening existing relationships and incentivizing long-term loyalty and brand advocacy.
- Oversee ongoing gifting efforts with influencers and experts, including derms, makeup artists, scientists, and aestheticians.
- Partner with cross-functional teams on marketing campaigns, new product launches, growth initiatives, events, Biossance-owned social content and more.
- Manage vendor and partner relationships, including influencer talent agencies/agents, tools, and event production.
- Measure and report on influencer program performance and KPIs, sharing results, insights, and future recommendations with cross-functional teams and leaders.
- Be an expert in influencer and community trends and tools, staying up-to-date, and proactively sharing insights.
- Build programs from vision through execution to scale influencer content creation, traffic, and sales.
- Own mailers from creative ideation to box development and execution.
- Develop an ongoing activations calendar with influencers to foster organic relationships, drive brand storytelling, educate on hero and new SKUs.
- Identify, negotiate and contract micro-influencers to support ongoing brand campaigns and drive ecommerce conversions.
Basic Qualifications:
- BA in Communications, Marketing, or a related field.
- 4+ years of experience in influencer relations, social media marketing, community, or PR within the beauty industry.
Preferred Qualifications:
- Experience working with celebrities.
- Experience working with Sephora or other beauty retailer.
- Experience working with international agencies and influencers.
- Demonstrated interest and passion for influencers and social media communities, especially on platforms like TikTok.
- Experience with influencer software platforms (like Grin and Tribe Dynamics) and social media management tools (like Dash Hudson).
- Excellent verbal and written communication skills, including visual presentations/decks.
- Proven track record of cultivating relationships with editors, influencers, and content creators.
- Experience growing and scaling a digital community.
- Strong problem-solving skills, with the ability to anticipate obstacles and generate alternative solutions/ideas.
- Exceptional attention to detail while managing multiple projects in a fast-paced environment.
- Effective relationship-building, oral and written communication skills, with the ability to cultivate strong partnerships and bring people together.
- A creative self-starter with a can-do positive attitude and a roll-up-your-sleeves approach, who is comfortable with ambiguity.
- Passionate about sustainability, the science of skincare and the future of clean beauty.
Amyris is committed to fair and equitable compensation practices.
The pay range for this role is $87,000 to $134,000. Salary offers are made based on internal equity and market analysis, and will vary based on the candidate’s skills, depth of experience and specific work location. This role is also eligible for incentive pay.