Job Description
Inbound Marketing Specialist
remote type
Remote
locations
Remote – United States
time type
Full time
job requisition id
REQ-2452
Red River is seeking an Inbound Marketing Specialist to join our growing team! The Inbound Marketing Specialist is responsible for attracting, engaging and converting potential customers through various inbound marketing channels, such as content marketing, social media, appointment setting and email marketing.
Primary Responsibilities
- Own and nurture the Marketing lead funnel working to qualify prospects and develop nurture campaigns to drive qualified leads
- Manage the completion of demand gen marketing activities including emails, blogs, eBooks, content syndication, eBooks, online advertising, social media, etc.
- Engage with leads via phone, email and other communication channels to qualify their interest and assess their potential as sales opportunities
- Qualify and convert a high volume of marketing leads into prospective customers and generate sales-ready meetings and opportunities
- Undertake daily administrative tasks to ensure the functionality and coordination of Demand Generation activities
- Develop and clean lists for Demand Generation campaigns
- Write content for Demand Generation campaigns, landing pages and prepare emails in marketing automation platforms (HubSpot)
- Conduct thorough research on each lead to gather relevant information and tailor the sales approach accordingly
- Collaborate closely with Sales Development Representatives and Account Executives to ensure a smooth handover of qualified leads and gather feedback on the outcome of initial meetings
- Continuously update and maintain accurate records of lead interactions and progress within the CRM system
- Update spreadsheets and databases with statistical, financial and non-financial information
- Collect campaign proof of performance for partner marketing activities
- Other duties as assigned
Requirements:
- Bachelor’s Degree or equivalent work experience
- 1-3 years of relevant experience
- Strong interest in Inbound Marketing and Sales
- Experience in Microsoft Office products
- Detail-oriented and responsive with the ability to multi-task and adhere to deadlines
- Excellent written and verbal communications
- Knowledge of HubSpot CRM is a plus
