About the Role
Inbound Digital Marketing Specialist
Location: Remote, US
Job Description:
Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
Company Overview:
PatientPoint is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nations largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year.
Job Description:
We seek a strategic and innovative Inbound Digital Marketing Specialist to join our dynamic team at the forefront of digital transformation. In this crucial role, you will spearhead our digital marketing initiatives, crafting and executing comprehensive campaigns that resonate deeply with our target audience. As digital channels increasingly become the primary means for engaging customers and driving business growth, your expertise will play a pivotal role in shaping our digital footprint. By leveraging cutting-edge digital marketing tools and strategies, you will increase our brand’s visibility and significantly contribute to our overall business objectives. This position is designed for a digital marketing maestro passionate about harnessing digital platforms’ power to create impactful brand experiences and drive measurable results.
Primary Duties Include, but Are Not Limited to:
- To meet business objectives, design and execute comprehensive digital marketing campaigns across various channels, including search engines, social media and email.
- Masterfully manage and optimize PPC advertising campaigns through platforms like Google Ads, Meta Campaign Manager and LinkedIn Ads Manager.
- Develop and execute targeted social media campaigns that enhance engagement and brand visibility.
- Implement and oversee email marketing strategies to nurture leads and drive conversions.
- Utilize ABM platforms such as 6sense, DemandBase or Rollworks to execute account-based marketing strategies effectively.
- Assist with creation of engaging, SEO-optimized content for our website and online advertising initiatives.
- Analyze campaign performance using digital marketing analytics, making data-driven decisions to optimize strategies.
- Collaborate with cross-functional teams to ensure a cohesive and integrated digital marketing approach.
- Stay abreast of the latest digital marketing trends and tools, continuously seeking innovative strategies to keep our brand at the forefront of digital marketing.
Desired Skills and Experience:
- Bachelor’s degree in Marketing, Communications or related field.
- 4-8 years of experience in digital marketing, with a strong track record in managing successful digital campaigns.
- Expertise in Google Ads, Meta Campaign Manager, and LinkedIn Ads Manager, and familiarity with ABM platforms like 6sense, DemandBase, or Rollworks.
- Proficient in various digital marketing tools, including Google Analytics, SEMrush, Hootsuite and MailChimp.
- In-depth knowledge of best practices in SEO, PPC, social media marketing, and email marketing.
- Solid experience with content management systems (CMS) and a basic understanding of HTML/CSS.
- Strong analytical skills, with the capability to interpret complex data and inform strategy.
- Exceptional communication skills, capable of crafting and conveying compelling marketing messages.
- Preferred certifications in Google Analytics, Google Ads, and HubSpot Inbound Marketing.