Job Description
Head of Demand Generation & Lifecycle – Remote, US
The Head of Demand Generation & Lifecycle position will report to the Senior Director, Growth Marketing.
As the Head of Demand Generation & Lifecycle, you will:
- Be responsible for developing and executing strategies to drive customer acquisition, engagement, and retention across various channels requiring a strategic thinker with a proven track record of driving growth and maximizing customer lifetime value.
- Develop and execute comprehensive lifecycle marketing strategies across email, SMS, and direct mail channels.
- Collaborate with cross-functional teams to align lifecycle marketing initiatives with overall business objectives.
- Continuously refine and optimize strategies based on industry best practices and evolving market trends.
- Lead and inspire a team of direct reports, fostering a culture of innovation, collaboration, and excellence.
Your Impact:
- Oversee the execution of campaigns and initiatives, holding the team accountable for meeting performance goals.
- Develop and implement creative strategies to maximize cross-selling, upselling, and reselling opportunities within the customer ecosystem.
- Collaborate with product and sales teams to identify and capitalize on relevant touch points in the customer journey.
- Establish and monitor key performance indicators (KPIs) related to engagement, win-back, and cart abandonment metrics; utilize data and analytics to measure the effectiveness of lifecycle marketing campaigns and make data- driven recommendations for optimization.
- Stay abreast of industry trends, emerging technologies, and customer behavior to drive innovative approaches to lifecycle marketing.
- Provide mentorship and guidance to team members, ensuring their professional development and growth.
About You:
- Bachelors degree in Marketing, Business Administration, or related field.
- 8+ years of experience in demand generation, lifecycle marketing, or related roles.
- Proven track record of driving growth and maximizing customer lifetime value.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills.
- Experience leading and developing high-performing teams.
- Familiarity with marketing automation platforms, CRM systems, and analytics tool
Even Better:
- Experience within the Tech and FinTech Industries
- Champion a culture of continuous improvement, implementing new tools and methodologies to enhance campaign performance.