About the Role
Title: Head of Brand (Remote)
Location: DE
Category: Marketing
Job Description:
Social Discovery Group (SDG) is a global technology company that builds apps at the intersection of dating, social, and entertainment. The company’s portfolio includes 70 social discovery platforms with a focus on AI, game mechanics, and video streaming. We actively support and invest in social discovery startups worldwide through our CVC fund.
More than 500 million people in 150 countries enjoy our products, and we strive to have ten times as many.
SDG invests in social discovery technology startups around the world. Our Investments include Open AI, Patreon, Flo, RAW, EVA AI, Clubhouse, Magnet, Woebot, Flure, Astry, Coursera, Academia, Harbour, Space, Auto1, DocSend, AppAnnie, Rapyd, Boom Supersonic, Trading, View, K-Health and many others.
We solve the problem of loneliness, isolation, and disconnection with the help of digital reality.
Our digital nomad team of more than 1200 professionals works all over the world. Together, we are solving the prevalent problem of loneliness and shaping Social Life 3.0 — a new digital reality where people will be able to fulfil their needs for communication and attention from other people and artificial life forms.
Our teams of digital nomads live and work remotely from Cyprus, Malta, the USA, Thailand, Indonesia, Hong Kong, Japan, Australia, Poland, Israel, Turkey, Latvia and many others.
We are seeking a Head of Brand for one of our investment products (B2C AI). The product is revolutionizing the world of AI role-playing apps in the USA market. The ideal candidate will be responsible for cultivating and managing partnerships with Influencers to drive business growth and enhance our market presence.
Your main tasks will be:
- Create and implement a plan of media activities, including social platforms (IG, Twitter, Reddit, Discord) to reach established goals in First Sales and Registrations;
- Secure publications about the Product in the main role in major media outlets in the US and Europe, relevant to the target audience;
- Launch creative campaigns aimed at engaging the target audience and increasing brand awareness, including events, media and digital platforms;
- Build a huge and active community around the brand in social media (IG, X, Redditt, Discord);
- Collaborate with Influencers (Creators) to increase traffic and first sales.
We expect from you:
- Brand Strategy Development: Expertise in building and positioning a brand, particularly in digital spaces like social media, AI, and tech industries. Knowledge of brand positioning and identity creation is crucial;
- Social Media Marketing: Deep understanding of how to drive engagement and growth on platforms like Instagram, Twitter, Reddit, and Discord. This includes content creation strategies, influencer marketing, and viral campaigns that align with the product’s positioning;
- SEO/SEM: Proficiency in search engine optimization (SEO) and search engine marketing (SEM) to increase brand visibility organically and through paid efforts, specifically within highly competitive niches like AI romantic companions;
- PR and Media Relations: Skills in handling media outreach and public relations to secure mentions in top-tier media outlets in both the US and Europe. Familiarity with managing relationships with journalists, bloggers, and influencers is essential;
- Analytics and Performance Tracking: Ability to measure success through tools like Google Analytics, social media insights, and PR impact. They need to track and optimize engagement, mentions, and conversions across all platforms;
- Community Management: Experience building and managing large communities (1M+ followers) on platforms like Discord and Reddit. Understanding community dynamics, user interaction, and fostering long-term brand loyalty through engagement;
- Content Creation and Campaign Management: Ability to work closely with creative teams to generate impactful content and campaigns that resonate with the audience. Knowledge of storytelling, copywriting, and creative direction for digital assets is critical;
- Sales Funnel and Conversion Optimization;
- English Native//C+.