Job Description
Growth Marketing Manager
Location: Remote USA
Pearson Workforce Skills seeks a Growth Marketing Manager to join our marketing team and drive our demand generation, account-based marketing, and business-to-business outreach efforts in close collaboration with sales and our product team. Reporting to our SVP of Marketing, you’ll generate demand and optimize growth and revenue for a new experiential learning product. You’ll be an expert in how and why our customers become buyers and translating our platform’s technical capabilities into benefits that resonate.
Who we are
Learning is one of the world’s most powerful forces for change. As the world’s largest learning company, Pearson has been contributing to a profound impact on our world since its formation in 1844. Pearson employs more than 20,000, operates in 70 countries, and delivers products and services in nearly 200 countries. Each one is furthering a common purpose: to help people achieve their highest potential through learning. Towards this goal, Pearson provides a diverse global community with high-quality digital content, learning experiences, assessments, and qualifications to build skills and proactively impact our evolving world. Pearson works with globally recognized educational institutions, employers, and governments, deploying its expertise across a broad range of subject matter and age groups.
Pearson’s new Workforce Skills division is taking Pearson’s expertise in learning to working professionals, helping them develop both their skills and careers throughout their lives. As a Growth Marketing Manager in the division, you’ll be responsible for bringing a new experiential learning product to market and leading its future growth. As part of a new product team, you’ll have the opportunity to work in a fast-paced, agile, and cross-functional environment poised for rapid expansion. Both Pearson and the Workforce Skills product team value team members who are driven, accountable, collaborative, humble, and open to diverse ideas and perspectives.
Who you are
- A no-job-too-big, no-job-too-small teammate who believes in what we’re doing
- A collaborator who is happy to offer and eager to receive meaningful feedback
- A let’s-get-started, learn-as-we go contributor that can work without perfect information
- A lifelong learner who proactively looks for opportunities to develop your skills
- Has led multiple successful growth campaigns for SaaS products or platforms, and can share lessons learned
- Uses all the data available to make and support sound marketing decisions
- Is persuasive, compelling and authentic in all their writing, speaking, and presenting
- Has the people skills to win support across the business and lead through influence
- Is a genuine, nice person who wants to work with genuine, nice people on a mission to help people get recognized for their achievements and connected to new opportunities.
What you’ll do at Pearson
- Develop and optimize messaging, value propositions, materials, channels, and calls to action for each targeted account and persona based on data.
- Execute a cross-channel marketing strategy to build awareness, drive demand, and capture leads
- Collaborate within the marketing team to create campaign assets, materials, and content, including advertising, sponsorships, webinars and events, thought leadership, PR, etc.
- Project manage campaign deployment from start to finish for on-time and on-budget execution.
- Develop and implement targeted, multi-touch, Account-Based Marketing (ABM) campaigns that consistently achieve sales and pipeline goals.
- Be the in-house expert on these target accounts.
- Establish, maintain, and communicate campaign status, analysis, metrics, and KPIs, ensuring accuracy, timeliness, and continuous improvement.
- Own the nurturing process to segment, educate and motivate leads to be sales-ready
- Work with Sales to improve and balance the quality and quantity of MQLs delivered
- Collaborate across the business to tell your product’s and your customers’ success stories
What you’ll bring to Pearson
- A track record of successes in developing and executing inbound, outbound, and ABM campaigns against business goals in a fail-fast and learn environment.
- The ability to generate new ideas and try new things that challenge the status quo and take appropriate risks.
- Expertise in leveraging marketing automation and ABM tools, such as Hubspot, Salesforce, SalesLoft, ZoomInfo, 6sense, Uberflip and/or similar software.
- Experience working with B2B, SaaS products targeting Fortune 1000 customers.
- An analytical, growth mindset–leveraging data to inform and optimize campaign effectiveness.
- A thorough understanding of lead, conversion, funnel, and pipeline metrics.
- The ability to partner across the business to align teams and stakeholders around new initiatives.
- Experience working in and working with remote teams.
Location
- Remote, preferably located in the Eastern US time zone.
Job: MARKETING
Organization: Workforce Skills
Schedule: FULL_TIME
