About the Role
Growth Marketing Manager
- Remote
- Washington, District of Columbia, United States
- $90,000 – $110,000 per year
- Marketing
Job description
Grow Progress is looking for a Growth Marketing Manager to optimize demand generation programs and events that increase brand awareness. This is an exciting opportunity to fuel revenue growth at Grow Progress.
We are a quickly growing team of more than 50 people who are passionate about giving strategists the tools to persuade more people. We power breakthroughs in persuasion by helping strategists to more deeply understand the people they’re aiming to move — not just how they look, but how they think. We then give strategists the ability to scientifically test their messages at a radically accessible cost, so they have the freedom to test more creative strategies.
If you want to make a big social impact and grow your skill set by working with a dedicated team who is building new products backed by cutting-edge theories and technology in behavioral psychology, we hope you’ll apply.
Who We Are
Grow Progress’s mission is to make our clients better at persuasion so that they can run more effective campaigns, causes, and companies that make the world a better place. For this, we’ve built powerful software that offers our customers unprecedented access to run scientific message tests quickly and affordably, so they can unlock the most effective messages. We currently work with many of the biggest Democratic pollsters, marketing agencies, advocacy groups, campaigns and labor unions in the country.
We give our customers the power to persuade more people by tailoring their messages to match each audience member’s values. We help customers harness the latest persuasion science to create messaging that’s typically 200% to 500% more effective than their existing ads. We do this by predicting which personality traits and values are most important to each individual.
We’re a team of experienced campaigners, software engineers, and data scientists who are obsessed with harnessing the power of evidence to make social good advocates more effective. We’re motivated, efficient, low-ego, and we like to make each other laugh.
About the Position
As the Growth Marketing Manager, you’ll be responsible for developing, implementing, and optimizing demand generation programs and events that increase brand awareness, drive qualified leads, and ultimately fuel revenue growth. You’ll play a key role in identifying target audiences, creating high-impact campaigns, coordinating events & conferences, and measuring effectiveness to drive insights and continuous improvement.
Key Responsibilities:
- Develop and Execute Campaigns: Design and implement multi-channel demand generation campaigns, including digital advertising, email marketing, content syndication, SEO, and paid social.
- Optimize Lead Generation: Build and optimize the lead funnel from top to bottom, ensuring high-quality MQLs (Marketing Qualified Leads) that meet sales handoff criteria.
- Events Planning and Management:
- Logistical Coordination: Organizing all aspects of events, from securing venues, setting up webinars to arranging transportation and coordinating with vendors.
- Experience in Virtual and Hybrid Events: Virtual Event Platform Proficiency: Familiarity with platforms like Zoom or other virtual event tools
- Budget Management: Planning and managing event budgets, keeping track of expenses, negotiating with vendors, and maximizing the event’s impact within financial constraints.
- Understanding of Brand Messaging: Ensuring that events align with the company’s brand voice and objectives, whether it’s for customer engagement, lead generation, or brand awareness.
- Promotional Skills: Leveraging social media, email marketing, and digital channels to promote events and drive attendance.
- Content Collaboration: Working with content and creative teams to develop event-related collateral, including invitations, landing pages, promotional materials, and post-event recaps.
- Content Strategy and Development: Collaborate with content and product marketing teams to develop engaging assets that support lead generation efforts, including eBooks, webinars, blogs, and case studies.
- Analytics and Reporting: Monitor, analyze, and report on the performance of demand generation efforts, using insights to refine strategies for improved ROI.
- Marketing Technology Management: Manage tools like CRM, marketing automation, and analytics platforms to optimize campaign execution and measurement.
- Cross-functional Collaboration: Work closely with sales, product, and customer success teams to align on goals, messaging, and targeting strategies.
Job requirements
About You
- Demand Generation Expertise: Strong understanding of demand generation best practices, including inbound marketing, paid media, SEO, email, and content marketing.
- Analytical Skills: Proficiency in using data to optimize campaigns and make strategic decisions; experience with analytics platforms (e.g., Google Analytics, HubSpot).
- Marketing Automation: Hands-on experience with HubSpot marketing automation platforms and CRM to nurture and score leads effectively.
- Experience with growth marketing and demand generation with B2B companies
- SEO and SEM Knowledge: Experience with search engine optimization (SEO) and search engine marketing (SEM) to drive visibility and traffic to the website and landing pages.
- Content Strategy Collaboration: Ability to work with content and product teams to develop assets that resonate with target audiences and align with brand voice.
- Project Management: Strong project management and organizational skills to manage multiple campaigns and priorities in a fast-paced environment.
- Communication Skills: Excellent written and verbal communication skills to clearly convey ideas and collaborate effectively across teams.
- Adaptability: Thrives in a startup environment, handling ambiguity and adjusting priorities as the business evolves.
- Experimentation mindset. You don’t just test things you’ve done before and understand the importance of testing and scaling what works.
- Strategic and scrappy: As an early-stage company, we are still building out our growth engine, you should be excited about the opportunity to get in on the ground floor. You’ll be hands on building and executing in tools, but you’ll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire company.
Preferred Experience:
- 3-5 Years of Experience in demand generation, digital marketing, or a similar role, ideally in a startup or high-growth environment.
- Proven track record of successfully creating and scaling demand generation programs that drive measurable growth.
- Experience working cross-functionally with sales and product teams to align on goals, messaging, and campaign execution.
- Industry experience in SaaS, technology, or research is a plus.