Job Description
Growth/Marketing Analytics Lead
at Apartment List
Remote within the US
At Apartment List, we’re on a mission to find every renter a home they love at the value they deserve. Finding the right place to live is one of the most important, time-consuming and expensive decisions that all of us make. Getting it right matters. We’ve helped over 1 million families find a home they love, and we’re just getting started.
We are looking for a Growth Analytics Lead to join the Business Strategy & Analytics team under the broader Analytics org, with the primary goal of driving Marketing efficiency, accelerating our demand growth through testing, valuation, and analytics. This role will report directly to the Head of Business Strategy & Analytics, and regularly interact with Performance Marketing and other senior stakeholders including the C-suite.
Here’s what you’ll do as part of the team:
- Drive analysis/business strategy, transforming data, and drawing insights that inform strategic Media spend decisions with our Exec team, focusing on maximizing our growth trajectory and revenue opportunities
- Accelerate the expansion of our Marketing portfolio; partner with stakeholders to define and frame questions, determine and get alignment on analytical approach; extract and manipulate data from database; synthesize analysis, derive insights, and present findings and recommendations
- Manage the planning, execution, and analysis of A/B tests, using analytical and statistical approaches to continually improve marketing results
- Own the valuation of our user-acquisition channels, and provide thought partnership to Marketing (Performance Marketing, Retention Marketing, Brand Marketing) on user growth strategy
- Use data analysis and modeling to drive greater ROI efficiency and effectiveness of our acquisition channels
- Develop deep understanding of Paid user acquisition trends and factors to help forecasting
- Develop a strong handle of key business metrics across the company, and become a utility player for the Analytics org across projects
Here are the skills and experience you’ll need to be successful:
- 5+ years of total relevant experience
- 2+ years of experience in Marketing/Growth analytics or similarly analytical role
- 2+ years of Business Strategy / Intelligence or high-growth Operations / Startup experience
- You are a highly analytical, independent thinker, who leverages business judgment, supported by analysis, to drive critical strategic decisions
- Working knowledge of Marketing attribution, test vs. control methodologies. Incrementality measurement is a big plus
- You have exceptional SQL, Excel data analysis skills, and are proficient in Google sheets and slides, Looker experience is a plus
- You have a driver personality – biased toward action, great collaborator, simplifier, and communicator – constantly pushing toward clarity and delivery
- Proven ability to manage multiple, competing priorities simultaneously
- You are a strong communicator that is comfortable working and interacting with senior leadership and a range of teams across the company