About the Role
Title: Graphic Designer
Location: United States
Job Description:
A bit about us
GroundTruth is a media platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising.
Learn more at groundtruth.com.
We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, & 2023. Learn more about the perks of joining our team here.
A bit about you:
We’re looking for a talented Graphic Designer to join our creative team. In this role, you’ll bring clarity to complex ideas by crafting compelling presentations, short videos, and other visual assets that resonate with both technical and non-technical audiences. If you’re a self-starter who thrives in an independent work environment and can turn intricate concepts into engaging visuals, we want to hear from you.
You will:
- Create Impactful Presentations: Design visually compelling PowerPoint or Google Slides presentations that effectively communicate complex product features, technology concepts, and business strategies.
- Visualize Complex Information: Translate complex technological and product concepts into simple, easy-to-understand visual content that can be used across internal and external communication channels.
- Collaborate Cross-Functionally: Work closely with product, marketing, and sales teams to understand objectives and create materials that align with brand voice and objectives.
- Work Independently: Manage multiple projects and deadlines, demonstrating the ability to work quickly and efficiently with minimal supervision.
- Maintain Brand Consistency: Ensure all visual assets align with the company’s established visual identity and brand guidelines, including but not limited to presentations, social assets, landing pages, newsletters, and ads.
- Stay Current with Design Trends: Continuously improve skills and adapt to new tools, design trends, and technologies in the multimedia design space.
You have:
This is our ideal wish list, but most people don’t check every box on every job description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.
- 3-5 years of experience, preferably in B2B, media, and/or advertising
- Strong proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), Figma, or similar platforms.
- Proven ability to design clear, engaging presentations in PowerPoint, Google Slides or similar software.
- Solid understanding of design principles and the ability to communicate technical or complex concepts visually.
- A portfolio demonstrating your ability to design visually engaging presentations, animations, GIFs, and video content.
- Self-motivated with a demonstrated ability to manage time and priorities effectively.
- Excellent attention to detail and a high level of creativity.
- A passion for visual storytelling and creating high-quality designs.
- Strong communication skills and the ability to collaborate with non-design teams.
Preferred Qualifications:
- Experience working in a fast-paced environment or at a tech company.
- Experience developing animated and short video content to support marketing campaigns, product demos, and social media.
- Familiarity with HTML/CSS or other web technologies for interactive designs.
- Experience with animation and video editing software (e.g., After Effects, Premiere Pro, or Final Cut Pro).
- Knowledge of motion graphics and 3D visualization is a plus.
You are:
- Organized with demonstrated ability to prioritize and deliver timely work
- A team player and not afraid to roll up your sleeves and help when needed
- Self-sufficient and not afraid to take the lead and manage tasks independently
- Coachable and open to feedback
- Respectful–we treat each other with respect and assume the best of one another
- Not afraid to have fun!