Job Description
Global Social Media Manager
Remote (US)
Date: Dec 13, 2023
Location: Remote, PA, US
Company: Teleflex
Expected Travel : Up to 25%
Requisition ID :9478
About Teleflex Incorporated
Teleflex is a global provider of clinically effective medical technologies designed to improve the health and quality of people’s lives. We apply purpose driven innovation a relentless pursuit of identifying unmet clinical needs to benefit patients and healthcare providers. Our portfolio is diverse, with solutions in the fields of vascular and interventional access, interventional cardiology, surgical, anesthesia, cardiac care, interventional urology, urology, emergency medicine and respiratory care. Teleflex employees worldwide are united in the understanding that what we do every day makes a difference. For more information, please visit teleflex.com.
Global Functions The Corporate division is the central operating unit of the company; setting strategy and policy and providing business development, finance, human resources, information technology, investor relations and legal support to the businesses. The global Company headquarters is located just outside of Philadelphia in Wayne, PA. Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients’ lives.
Position Summary
The Global Social Media Manager will be responsible for the management and execution of social programs while maintaining a strong and consistent brand identity for the Teleflex social media channels. This role is an integral part of the Digital and Marketing Communications teams with a key focus on driving engagement, followership/follower retention and campaign execution excellence across our social media platforms. The Social Media Manager will also serve as the primary administrator of our enterprise social media management tool and provide social media consultation on social media best practices and standards.
Principal Responsibilities
- Work directly with the Senior Global Digital Marketing Manager to develop channel and brandrelevant content strategy in collaboration with key marketing communications and digital leaders. Execute strategy across the organization, aligning initiatives with key stakeholders.
- Serve as the enterprise social media management tool primary administrator. Tasks include content coordination between regional social media pages, platform organization and analytics monitoring and reporting.
- Serve as single point of contact for Corporate, US, EMEA, APAC and LATAM social media teams to coordinate social media content and stay up to date on new marketing initiatives, product launches, service availability, and ensure brand consistency across content and channels.
- Own the management/coordination of editorial calendars and collaborate with broader digital, marketing and marketing communications teams to achieve an integrated approach with other digital communications and campaigns.
- Edit and write organic social media content for appropriate social media channels.
- Serve as the liaison with the internal design team for graphics and other designed social media content/elements.
- Create and execute thought leadership content campaigns designed to increase brand reach and drive follower growth on social media platforms.
- Manage social media agencies. Build and maintain strong relationships with key vendor/platform partners and foster new relationships as trends and business needs change.
- Develop strategies and processes that maximize value derived from key partner platforms like SMM Tools, LinkedIn Campaign Manager, Meta Business Suite, etc.
- Develop, monitor and report on social media campaign KPIs, including metrics for impressions, engagement, and engagement rate across all channels. Create goals against these KPIs and implement changes to meet or exceed these metrics.
- Manage, develop, and distribute quarterly Social Media reports and presentation of reports to leadership.
- Attend events and support community events as it makes sense for our social strategy.
Education / Experience Requirements
- A bachelor’s degree (BA/BS) in Communications, English, Journalism, Marketing, or related field preferred
- Minimum of 5 years of experience managing social media platforms
- Experience with paid and organic social media content creation and management
- Experience with shortform, social and social advertising content writing and editing
- Experience with Facebook, Instagram, LinkedIn, Twitter, and YouTube is essential
- Knowledge of Hootsuite, Sprinklr or similar social media management tools
- Proficient in Google Analytics
- Knowledge of global marketing trends and techniques
Specialized Skills / Other Requirements
Excellent communication skills and ability to communicate effectively to all levels of the organization both orally and in writing
- Handle multiple priorities simultaneously
- Work independently as well as in a team environment
- Organize, plan, and manage projects in a timely and efficient manner
- Work collaboratively with crossfunctional teams
- Solid understanding of the organization’s business operations and industry
- Strong love for all things social
- Superb time management skills
- Ability to spot and be aware of relevant trends, opportunities, and important social media changes
