About the Role
Title: Field Marketing Specialist
Type : Remote
Location: United States
Workplace: Marketing
Department: Marketing
Job Description:
In our ‘always on’ world, we believe it’s essential to have a genuine connection with the work you do.
RUCKUS Networks is seeking a Marketing Campaign Specialist to play a vital role in executing multi-channel marketing campaigns that drive awareness and engagement, support lead generation, and contribute to the sales pipeline. Working collaboratively across teams, this role ensures effective campaign execution across multiple digital channels, aligning with broader marketing and sales objectives. The marketeer is accountable for the overall performance and success of the campaigns. This is a fully remote role with a preference for Tampa, FL area.
How You’ll Help Us Connect the World
In this role, you will own the management of end-to-end campaigns, from the start (messaging, content packaging) to finish (KPI analysis, post-mortem analysis) and generate insights to improve future campaigns. Responsibilities include:
- Campaign Execution: Assist in the execution of integrated marketing campaigns across channels to drive demand generation and engagement, ensuring campaigns are aligned with business objectives.
- Content & Asset Development: Prepare engaging campaign content, such as white papers, videos, blogs and case studies, as well as emails, social media content, landing pages, and event materials, maintaining brand and messaging consistency for distribution across relevant channels for lead generation.
- Event Coordination & Support: Coordinate logistics and support the execution of in-person and virtual events, including pre-event planning, vendor management, and on-site or virtual support. Ensure that events are integrated with broader campaign goals and aligned with target audiences.
- Account-based marketing support: Assist in executing account-based marketing initiatives, working alongside sales to support pipeline goals.
- Lead Tracking and Communication: Monitor and track lead engagement across marketing campaigns and events and provide regular lead engagement reports to support campaign optimization and align with sales and customer success objectives.
- Performance Tracking & Reporting: Pull and report on standard campaign and event metrics, such as attendance and engagement, and share insights with key stakeholders.
Required Qualifications for Consideration:
- Three or more years of experience in B2B marketing, with hands-on experience building multi-channel campaigns, including events, e-mails, and social media.
- Bachelor’s degree in marketing, Communications, Business, or a related field.
- Familiarity with a degree of proficiency in marketing tools (e.g., email marketing, CRM, event platforms such as Salesforce, Marketo, Clarity, SplashThat).
- Strong organizational skills with experience managing multiple projects simultaneously, meeting deadlines and achieving campaign KPIs.
- Strong understanding of the latest digital, social, inbound, outbound and customer marketing tactics.
You Will Excite Us If You Have:
- Previous experience working in the high-tech industry
- Demonstratable passion for marketing and an entrepreneurial spirit.
- Excellent communication and collaboration skills, with the ability to work effectively across departments.