Job Description

Employer Brand Content Specialist

US – Remote

US – California – San Diego

Full time

What if the work you did every day could impact the lives of people you know? Or all of humanity?

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

Join our growing Recruitment Marketing and Employer Brand team as we advance Illumina’s global brand awareness to attract and engage diverse qualified talent and engage our current employees. In this role, you’ll be a storyteller executing upon our employer value proposition and creating compelling content that represent the motivations of our candidate personas and current employees.


  • Go to copywriter and content creator for all things employer brand supporting all verticals of the Talent Org (Recruitment, Leadership Development, Talent Operations)
  • Manage our internal annual Values Awards
  • Design new creative assets for our various employer brand profiles, job boards, and advertising channels (experience with Adobe Suite preferred)
  • Create compelling messaging for Illumina’s paid media efforts – experienced creator of both long and short form content
  • Conduct research to optimize for SEO and understand target audience motivators to ensure messaging resonates
  • Support the TA Operations team with improving candidate communications
  • Create video storyboards and work with designers to develop more video content
  • Optimize job descriptions to incorporate more relevant keywords and increase quality
  • Research new ideas and best practices for optimal content performance
  • Support recruitment events promotional content, booth assets, etc.


  • At least 4 years of creating content and creative messaging for all marketing outlets
  • At least 1 year of experience with recruitment marketing or employer brand strongly preferred
  • Experience with Adobe Suite
  • Strong understanding of content creation best practices
  • Experience interviewing and ghost-writing for others to capture their authentic story
  • Experience working with vendors and managing relationships
  • Must have a creative, engaging writing style adaptable to various marketing outlets and audiences
  • Strong attention to detail and a data driven approach to content creation
  • Project management skills
  • Ability to multitask and prioritize daily workload
  • Creative thinker and proactive problem solver

We strive to make every employee feel cared for through a range of benefits as innovative as our work. This includes flexible time off, healthcare, access to genomics sequencing, ESPP, and more. Our goal is to enable all employees to take advantage of the benefits that are most meaningful to them and their loved ones.

Concerns regarding COVID-19 continue as positive cases are experienced in the communities in which we operate. Please be aware that, as a condition of employment, Illumina may require proof of COVID vaccination in accordance with local statutory requirements (subject to limited exceptions) beginning November 1, 2021.