Job Description
Email Marketing Manager
Remote
Full Time
Marketing
Manager/Supervisor
About Snap! Mobile, Inc.:
Snap! Mobile, Inc. is the leading online fundraising and e-commerce platform servicing schools, teams, clubs, and booster clubs to help them get the resources they need to build the next generation of leaders. There are a hundred ways you can join us in creating a better tomorrow. Donate to a program. Buy a T-shirt. Become part of our team. Whatever it is, it will be the most important, meaningful thing you can do, because you’ll be making a difference in the life of a kid. And every kid needs a champion.
This is a full-time, remote position.
Who you are:
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Extremely organized with excellent time management skills; ability to re-prioritize when needed
- A strong communicator with 3+ years of email marketing, testing and data analysis
- You have a sharp eye for detail and deliver high-quality work
What you will do as an Email Marketing Specialist:
- Work with the VP’s of eCommerce and Marketing to refine, test, and optimize our email marketing strategy and tactics with a special focus on our e-commerce offerings
- Develop promotional e-email strategies to drive direct sales and increase website traffic
- Build and deploy promotional, special events, holiday activities, and transactional email campaigns
- Continuously test email campaigns to ensure the highest possible performance
- Ensure all outreach follows industry standards and best practices
- Create workflows that trigger throughout the customer lifecycle to maximize sales and create loyalty
- Analyze and report on monthly email testing and develop KPI metrics
- Shared graphic design responsibility for all digital assets
- Develop a deep understanding of our customers, product, and customer journeys
- Evaluate end-to-end customer experience. Identify critical conversion points and drop off points
- Drive the growth and refinement of our eCommerce channels; inclusive of A/B testing, lead gen, and personalized campaigns
- SEM – Drive incremental revenue while maximizing the digital marketing spend
- Analyze and report on ROI/ROAS
Preferred Experience, Knowledge, Skills, and Abilities
- 3+ years of marketing experience in a high-growth technology business
- 3+ years of E-commerce experience with an eye toward consumer or retail
- Proficient in marketing analysis and strategy
- Experience utilizing social media platforms
- Strong copywriting skills – ability to synthesize complex information
- Significant experience with email marketing in an ecommerce environment
- Google AdWords Experience
- eCommerce SEO Experience
- Experience with data analytics tools and reporting to inform decision-making and recommendations
- Strong communication and relationship-building skills
Snap! Mobile, Inc. is proud to offer the following benefits:
- Medical, Dental, Vision
- 401K with a 4% match from the company
- Unlimited PTO
- Professional development opportunities
- Monthly Wellness Classes (virtually!)
