Email and Marketing Automation Manager

Job Description

Location:

Remote

Job Terms:

Temporary

Responsibilities

Digital strategy development and execution: Responsible for providing a personalized, cohesive user experience across digital channels. This includes designing, creating, measuring and continuously improving the user journey to engage users and drive conversions.

Digital Marketing technologies ownership and support: Serves as a business owner of the company’s personalization and marketing automation systems. This role manages the integrations between systems supporting digital ecosystem, including marketing automation, web content management, and translations management. He/she stays abreast of new technologies and innovations within digital marketing to constantly improve the user experience.
Customer service: Responsible for managing and initiating work with other departments/organizations if needed, communicating with the other Digital Marketing team members and external agencies on complex, escalating requests if needed, and communicating timelines and details with content owners.
Research and strategy development: Participates in research activities along with the other Digital Marketing team members. Research projects, which will involve a multitude of subjects, are intended to drive innovations that further digital marketing strategy.

Management: Provides direct supervision to all staff supporting email and marketing automation, including full-time employees, contractors and agencies. Manages vendor relationships with marketing automation system vendors, creative/support agencies and consultants. Ensures projects and vendor contracts adhere to approved budgets and timeframes.

General Activities

Primary point of contact for data mining/segmentation/reporting, email program build and execution, including form/landing page development and campaign attribution within Marketing Automation Platforms (Marketo,Adobe Target , SalesLoft, Groove, SFDC )

Provides general support for internal promotion of email content through development of email communications leveraged through one-to-few email marketing tools and providing HTML versions of emails for the sales team
Supports ABM strategy with the development of named accounts. Recommends ways to develop and automate triggers for these programs, supports account-specific program development/execution, and reporting.
Drives strategy and re-evaluates effectiveness of Preference Center in support of privacy policy and subscription to topic-specific newsletters.

Works with direct reports and supports internal clients with development and execution of digital programs, including cultivation/nurture, account-based, and support for all strategic imperatives.
Maintain global email program calendar for all external email communications, in order to mitigate audience fatigue as well as accommodate for all upcoming programs.
Develop and maintain ongoing automated programs to support data hygiene, auto responses, and email alerts.

Provides database support by maintaining data counts by various demographic and behavioral segments in order to have a pulse on who’s in our database at any given time and trend changes.
Measure, analyze and benchmark database health, like bounce rates, opt-out rates, delivery rates. Ensure rates align with industry standards, and investigate and resolve any issues outside those standards. Monitor deliverability and enforce adherence to anti-SPAM and global privacy and data compliance laws.
Works in collaboration with stakeholders to make updates to lead scoring model.

Collaboration with stakeholders

Build solid cross-functional relationships and work with all levels within an organization.
Apply superior verbal/written communication, teamwork, and interpersonal skills to work across multiple constituents.

Areas of impact

Apply strong project management skills in order to prioritize and direct activities across multiple projects in a fast-paced environment and in order to meet business goals
Apply your fundamental knowledge of digital marketing and web development practices and processes to web-related projects

Meticulous attention-to-detail and quick decision making ability allow for quality management of multiple projects, email programs (and the content within), and shifting priorities and deadlines
Work independently and complete assigned tasks within identified timeframes.

Experience

Experience and expertise in Marketing Automation and CRM, especially Marketo and Salesforce.com
Experience in personalization tools, especially Adobe Target
Working knowledge of HTML, CSS, Adobe CC and Dreamweaver

Experience with Web Content Management Systems, such as Squiz
Ability to build solid cross-functional relationships and work with all levels within an organization
Superior verbal/written communication, teamwork, and interpersonal skills to work across multiple constituents

Positive attitude, flexibility and problem solving mentality
Strong project management skills; must be able to prioritize and direct activities across multiple projects in a fast-paced environment and consistently meet business goals
Fundamental knowledge of digital marketing and web development practices and processes

Ability to work independently and complete assigned tasks within identified timeframes