About the Role
Title: Ecommerce Manager
Location: Remote, USA
Job Description:
Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.
About Life360
At Life360, were on a mission to simplify safety so families can live fully. Everyday more than 50 million members across 195 countries trust us to protect and connect their loved ones at home, on the road, and on the go.
From real-time location updates to keep everyone coordinated, to Crash Detection and 24/7 Roadside Assistance, Life360 is designed to free families from everyday worries. Our range of Driving Safety, Digital Safety, Location Safety, and Personal Safety features are there to keep our members safe every step of the way.
Life360 has more than 500 (and growing!) remote-first employees.
In 2021, Life360 acquired Tile, the pioneer in finding technology, and Jiobit, one of the top real-time location monitoring platforms for families. These expanded offerings mark an important step forward towards achieving our vision of being the world’s leading platform for people, pets and things.
We value having a diverse and inclusive community from many backgrounds, so even if you dont meet 100% of the below qualifications, you should still seriously consider applying!
About the Job
We are seeking a highly analytical and results-driven Conversion Rate Optimization (CRO) Manager to join our team. The ideal candidate will be passionate about leveraging data and insights to improve website performance and drive conversion rates. They will be responsible for developing and implementing CRO strategies, conducting experiments, analyzing results, and collaborating with cross-functional teams to optimize the user experience and achieve business objectives.
The salary range for this position is $130,000-$180,000. We take into consideration an individual’s background and experience in determining final salary- therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.
What Youll Do
- Develop and execute comprehensive conversion optimization strategies to increase website conversion rates and maximize ROI.
- Conduct thorough analyses of website traffic, user behavior, and conversion funnels to identify areas for improvement and optimization opportunities.
- Plan, prioritize, and manage A/B tests, multivariate tests, and other experimentation initiatives to validate hypotheses and drive continuous improvement.
- Collaborate closely with data analysts, UX designers, content strategists, developers, and other stakeholders to implement testing strategies and optimize website elements.
- Utilize a variety of tools and technologies, including web analytics platforms, heatmaps, session recording, and user feedback tools, to gather insights and inform optimization decisions.
- Monitor key performance indicators (KPIs) and metrics related to conversion rates, engagement, and revenue, and provide regular reports and updates to stakeholders.
- Stay informed about industry trends, best practices, and emerging technologies in CRO and web optimization, and apply relevant insights to enhance performance.
- Champion a culture of experimentation and data-driven decision-making across the organization, advocating for the importance of conversion optimization in achieving business goals.
What Were Looking For
- Bachelor’s degree in Marketing, Business, Statistics, or related field; advanced degree or certifications in CRO or digital marketing preferred.
- Proven experience (3-5 years) in conversion rate optimization, digital marketing, or related roles, with a track record of driving measurable improvements in conversion rates and website performance.
- Strong analytical skills, with the ability to interpret data, draw actionable insights, and make data-driven recommendations.
- Proficiency in web analytics tools such as Google Analytics, as well as experience with A/B testing platforms and other CRO tools.
- Excellent project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
- Exceptional communication and collaboration skills, with the ability to work effectively across cross-functional teams and influence stakeholders at all levels of the organization.
- Creative problem-solving abilities, with a passion for experimenting, testing hypotheses, and continuously optimizing digital experiences.
- Knowledge of UX principles, web design best practices, SEO fundamentals, and other factors impacting website performance and user behavior.