About the Role
Title: E-Commerce Specialist
Type; Remote
Location: US Works from Home
Job Description:
We are seeking a data-driven, strategic business minded E-Commerce professional to join our dynamic team and support our e-commerce business across e-commerce marketplaces, Direct-to-Consumer (DTC) platforms and more. This role is responsible for support in managing areas of the P&L, digital marketing strategy, marketplace operations, and overall revenue growth while ensuring alignment with our long-term business objectives. The E-Commerce Specialist will play a critical role in optimizing our digital shelf, launching new products, implementing pricing strategies, and driving performance through SEO, paid media, and conversion rate optimization.
This role will work cross-functionally with Sales, Marketing, Supply Chain, Finance, and Operations to develop and execute initiatives that maximize our online presence and drive profitability across key e-commerce channels in the CPG food industry.
Employee Type:
Full time
Location:
US Works from Home
Job Type:
Marketing
Job Posting Title:
E-Commerce Specialist
Job Description:
Schedule: Mon- Fri 8 to 5, Hybrid
Work Location: Remote
Benefits: Medical, Dental, Vision, 401(K) with match, STL/LTD/AD&D/Life, HSA, FSA, EAP, Hospital indemnity, Accident insurance, Identity and Fraud Protection plan, Legal and Critical Illness.
Salary, based on experience and other qualifications: $56,000 to $87,000 annual with additional bonus potential.
Roles & Responsibilities:
- Assists in the development and execution of the annual e-commerce operating plan while supporting the construction of long-term strategic growth initiatives.
- Monitors performance to ensure revenue, share, and profit objectives are met, recommending and executing corrective actions as needed.
- Monitors areas of the P&L for e-commerce marketplaces, and DTC, ensuring profitability and cost control, and makes recommendations for improvement or optimization.
- Owns and optimizes the digital shelf by managing content, product detail pages, enhanced brand content (A+ Content), and keyword optimization.
- Recommends and implements pricing and promotional strategies that maximize profitability while staying competitive within marketplaces.
- Actively participates in ongoing sales, supply, and demand planning sessions to align inventory with sales forecasts.
- Assists in product launches and continuous improvement initiatives for existing products, collaborating with Innovation, R&D, and Commercialization teams.
- Leads and optimizes advertising campaigns on Amazon (PPC), Walmart Connect, and more to drive traffic and conversions.
- Represents e-commerce on cross-functional teams, ensuring e-commerce projects are prioritized, completed on time, and aligned with business objectives.
- Works closely with Operations and Supply Chain to ensure best-in-class fulfillment strategies across FBA, WFS, 3PL, and DTC logistics.
- Leverages competitive intelligence and market research to identify opportunities for growth and optimize channel performance.
- Continuously explores emerging trends, automation, and AI-driven insights to enhance e-commerce operations and efficiency.
The duties and responsibilities described are not a comprehensive list of all tasks. Additional tasks and duties may be assigned from time to time as necessitated by business needs.
Qualifications & Experience:
- Minimum of 3 years of experience in e-commerce, digital marketing, or marketplace management required, preferably in the CPG food industry
- Bachelor’s degree in Marketing or related field preferred
- Experience managing Amazon Seller Central, Vendor Central, Walmart Seller Center, and DTC platforms (Shopify, etc.)
- Demonstrated strong analytical skills, including the ability to interpret sales data, performance metrics, and market trends to make informed decisions
- Proven track record of driving sales and profitability through digital marketing, merchandising, and conversion optimization strategies
- Experience working cross-functionally with Marketing, Finance, Supply Chain, and Operations to execute e-commerce initiatives required
- Proficiency in e-commerce and analytics tools (Amazon Brand Analytics, Helium 10 or Jungle Scout, Shopify, Google Analytics, etc.)
- Demonstrated strong project management skills with experience in managing multiple initiatives
- Exceptional communication and negotiation skills, with experience working with third-party vendors, agencies, and internal teams
- Proficiency in Excel, PowerPoint, and data visualization tools for reporting and analysis