About the Role
Title: DMM, Furniture and Softlines
Location: United States
Job Description:
Who We Are
Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com
Our Ways of Working
We have team members located across the United States and Canada spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees.
We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.
What the Role Is
Babylist is looking for a dynamic DMM, Furniture and Softlines to lead the Furniture, Textiles, and Apparel categories within our e-commerce team. This leader will drive a strategic merchandising vision that fuels revenue growth, enhances profitability, elevates the customer experience, and strengthens Babylist’s competitive edge. We seek a strategic, analytical, and creative merchandising expert with deep experience in Furniture and Apparel, strong vendor management and negotiation skills, and a data-driven, customer-first approach to assortment planning. Success in this role requires operational expertise, cross-functional collaboration, and the ability to navigate a fast-paced, growth-oriented environment.
In this role, you will identify opportunities for category expansion, optimize profitability and efficiency, and develop strategic partnerships that support our scaling business. You will collaborate closely with Inventory Management, Site Merchandising, Operations, Marketing, Content, and Data teams to refine product selection, pricing, promotions, and site experience, ensuring we deliver the best possible shopping journey for our customers.
Who You Are
- 15+ years of merchandising experience, with at least 10+ years in Ecommerce and 3+ years in a leadership role
- Experience with private label businesses
- Strong strategic thinking and analytical skills, with a data-driven approach to merchandising.
- Proven success in vendor negotiations, assortment strategy, and margin optimization.
- Deep understanding of consumer trends in Furniture and Apparel
- Exceptional cross-functional collaboration skills, with the ability to influence and align teams across the organization.
- Passionate about Babylist’s mission and dedicated to delivering an exceptional customer experience.
How You Will Make An Impact
- Develop and execute a strategic vision for the Furniture, Apparel, and Textiles categories, aligned with Babylist’s revenue growth and profitability goals.
- Curate a highly relevant and differentiated assortment that meets the needs of Babylist parents and gift-givers.
- Identify assortment gaps, key trends, and emerging brands to drive innovation and category expansion.
- Optimize the mix of owned brands, exclusive partnerships, and national brands to maximize profitability and market differentiation.
- Develop and refine operational systems to support high-SKU category management at scale.This includes developing visual assortment evaluation tools and collaborating with Planning to create financial models that assess revenue forecasts, inventory investments, and SKU productivity for optimal performance.
- Build and nurture strong vendor relationships, securing the best product selection, pricing, and promotional opportunities.
- Oversee and drive overall strategy annual vendor negotiations for the division, driving cost efficiencies and funding opportunities.
- Own and analyze category performance metrics, including sales, margin, conversion, and inventory health.
- Utilize data insights to drive assortment decisions, pricing strategies, and promotional planning.
- Partner with planning forecast demand and optimize inventory levels.
- Work closely with E-commerce, Planning, and Site Merchandising teams to create compelling online experiences that drive that improve discoverability and drive conversion
- Lead, develop, and inspire a high-performing, diverse merchandising team, fostering a culture of collaboration, innovation, and continuous growth.
- Recruit, mentor, and retain top talent, providing coaching, professional development, and clear performance expectations to drive individual and team success
- Establish strong team structures and workflows, optimizing efficiency, accountability, and cross-functional collaboration to achieve business objectives