About the Role
Title: Display and Paid Social Marketing Manager – Remote
Location: Minnetonka MN US
Job Description:
At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.
This role will be responsible for the planning and execution of digital display and paid social campaigns. Working closely with internal teams the successful applicant will assist with the strategy, campaign set up, campaign optimization and reporting digital marketing campaigns, with a focus on B2B campaigns.
You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities:
- Development of display and paid social campaign strategy
- Manage daily campaign optimization, testing, tracking and performance measurement
- Management of programs to ensure campaigns are optimally structured, setup, trafficked and are tracking correctly
- Oversee creative development and approval process
- Develop and present reporting and key insights on campaign performance
- Evaluate and improve internal display processes to support strategic planning and implementation e.g., cost files, reporting set up, partner billing and audience setup
Skills and Experience
- Passion for digital marketing with an understanding of the complexity of the digital advertising landscape
- Constantly learning about the ever-changing digital ecosystem – with a willingness to test new tools and technologies
- Passionate about results, achieving goals and communicating successes
- Demonstrated ability to work within tight time constraints, providing near real-time insights to team members to ensure targets are achieved
- Highly analytical with advanced problem-solving skills and excellent attention to detail
- Experience in managing complex media projects across multiple stakeholder groups
- Understanding of digital direct-response marketing tactics and best practices
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
- 5+ years of hands-on programmatic/direct partner and paid social experience on either client, agency, agency trading desk or programmatic technology teams
- Experience managing B2B accounts with understanding of B2B audience activations
- Experience across Demand Side Platforms (DSPs), Data Management Platforms (DMPs), ad serving and brand safety platforms
- Experience with data visualization and reporting tools
- Experience with CRM audience activation platforms
- Advanced understanding of digital tactics and measurement specializing in display, paid social, video and native advertising utilizing both 1st, 2nd and 3rd party data sources
- Advanced tracking and analytics knowledge
- Advanced Excel and PowerPoint skills
Preferred Qualifications:
- Financial services, insurance and/or technology experience
- Experience with Adobe Analytics
- Experience in DOMO and/or Tableau
- Experience in LiveRamp