Job Description
Director, Web Strategy
Remote – US
LastPass, the #1 password leader, provides password and identity management solutions that are convenient, easy to manage, and effortless to use, helping more than 32 million users and 100,000 businesses organize and protect their online lives. As a pioneer in cloud security technology, LastPass provides award-winning password and identity management solutions that are convenient, effortless, and easy to manage. LastPass values users’ privacy and security, so your sensitive information is always hidden – even from us.
We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us
LastPass is looking for a Director of Web Strategy:
The Director of Web strategy will combine their web strategic thinking, technical knowledge, design skills, and extensive execution experience to deliver a world-class web experience that is constantly evolving to meet the needs of the business and our customers.
If you are passionate about complex problem solving and motivated by scale, then this is the role for you!
Who will you work with?
The Director of Web Strategy will report to the Senior Director of Creative and Brand. You will also partner with the Corporate Marketing team to bring to life our brand on our web properties.
What are some of the exciting challenges you’ll be working on?
- Develop and implement a comprehensive web marketing strategy to drive traffic and conversions
- Own and optimize web analytics implementation, tools implementation and integrations
- Implement a collaborative prioritization process to ensure teams are always working on the highest impact projects
- Manage the web team, contractors, and agencies while measuring the quality and velocity of execution with key metrics
- Communicate the annual web strategy and quarterly plans to cross-functional stakeholders
- Establish a distributed web publishing process to enable content teams to publish pages within pre-established templates
- Collaborate with cross-functional user experience leaders to implement consistent design systems across the entire user journey
- Implement technical improvements that will increase page speed and core web vitals performance
- Define and refine our web technology stack and key integrations, and establishing business requirements for the product manager and engineering team to implement
- Lead the overall web experience, information architecture and key page templates to ensure a consistent, high-quality experience for users
- Work closely with growth and demand gen teams to A/B test and optimize key signup flows and pages
- Build strong relationships with stakeholders across the business, including product marketing, demand generation, sales, and product to make sure that all functions are accurately represented on our sites
- Analyse content performance (both quantitative and qualitative insights) and provide guidance on areas of opportunity
What does it take to work at LastPass?
- Experience with web strategy and development
- Deep understanding of Sitecore, SaaS metrics and value creation levers
- Experience working with 6Sense, Marketo, custom tag managers, and Salesforce
- Experience working in a high velocity transactional eCommerce business is an asset
- Strong relationship building and stakeholder management across different organizations and departments.
- Ability to earn stakeholder confidence and exert influence.
- Data-driven approach with strong quantitative and analytical skills
- Proven experience managing high performance teams and individuals to KPIs
- Experience working with design and delivering visual assets that adhere to brand standards.
Our compensation reflects the cost of labor across several US geographic markets. The typical base pay range for this role across the U.S. is USD $181,500 in the lowest geographic market and up to $215,250 per year in our highest geographic market. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
Why LastPass?
- Market-Leading Password Manager
- High-growth, collaborative environment with inclusive teams
- Continuous learning and development opportunities