Job Description

Director, SEO


Sprout Social is hiring a Director, SEO to join the Marketing team.

Why join Sprout’s Marketing team?

As a member of Sprout’s Marketing department, you’re an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to Sales and Success, we are accountable toand responsible fordriving significant revenue across new business acquisition and customer growth. Together, we make up our revenue organization where we lead our go-to-market strategy and establish our goals as one unified team. We put our customers at the center, we’re driven by results and we’re passionate about our impact on the overall strength and health of Sprout. As individuals, there’s no shortage of opportunities to learn and grow in your current role and beyond. Here, we want you to do your best work, be creative, take risks and make mistakes. You create your own path.

What you’ll do

  • Develop and lead the successful execution of SEO strategy that drives top of funnel growth and positions Sprout as the category leader in social
  • Define and monitor key SEO and top of funnel metrics in order to identify opportunities for SEO strategy improvements across the website
  • Identify opportunities to improve SEO performance and operations as our marketing strategy evolves, including new tools, processes and external resources
  • Partner with key stakeholders to develop SEO initiatives that achieve cross-functional goals
  • Create a culture of innovation and learning on your team that engages our audience, influences collaborators and drives outsized performance
  • Hire, manage, and develop team members

What you’ll bring

Sprout is looking for an experienced, innovative and strategic Director, SEO to join the Performance Marketing team. This leader is responsible for developing and spearheading an SEO strategy that drives traffic, acquisition, and revenue. This is an opportunity to grow and manage an experienced SEO team and have a material impact on the vision for Sprout’s SEO strategy going forward.

The minimum qualifications for this role include:

  • 10+ years of experience in SEO, digital marketing or relevant professional experience
  • 5+ years of experience managing, developing and growing a senior team
  • Proven ability to develop and execute SEO strategies with your direct team that improve rankings, drive traffic, and have a measurable impact on inbound growth (leads, revenue, etc.)
  • Strong analytical skills, proficient in SEO and reporting tools (Conductor, Ahrefs, SEMRush, Google Search Console, Google Analytics, Salesforce), and confident leveraging data to make decisions.

Preferred qualifications for this role include:

  • Experience working at a high-growth SaaS/technology company
  • Experience managing and providing career development for people managers and individual contributors
  • Experience leading multi-disciplinary projects, collaborating with stakeholders, getting buy-in and driving consensus
  • Experience innovating and going beyond traditional search engine optimization tactics to grow traffic