Job Description
Title: Director Patient Engagement Marketing – Medicare
Location: Remote
About Our Company
Vytalize Health is a leading value-based care platform for seniors that has raised over $70 million in financing from top healthcare investors. We partner with primary care practices and power them through bold financial incentives and smart technology. We combine a Medicare ACO, virtual and in-home doctors’ office, and a digital health platform to equip our network of physicians with everything they need to be successful in caring for their patients and staying ahead in a rapidly changing healthcare system. Our private equity-backed company works with over 500 providers and manages more than $2 billion in annual medical spending.
About our Growth
Vytalize Health has grown its patient base over 100% year-over-year and is now partnered with over 1,000 providers across 36-states. Our all-in-one, vertically integrated solution for value-based care delivery is responsible for $2 billion in medical spending. We are expanding into new markets while increasing the concentration of practices in existing ones.
Why you will love working here
We are an employee first, mission driven company that cares deeply about solving challenges in the healthcare space. We are open, collaborative and want to enhance how physicians interact with, and treat their patients. Our rapid growth means that we value working together as a team. You will be recognized and appreciated for your curiosity, tenacity and ability to challenge the status quo; approaching problems with an optimistic attitude. We are a diverse team of physicians, technologists, MBAs, nurses, and operators. You will be making a massive impact on people’s lives and ultimately feel like you are doing your best work here at Vytalize.
Your opportunity
We are currently looking for a Director Patient Engagement Marketing that will work within the Operations department and collaborate closely with the Regulatory, Marketing and Product teams. The right candidate will be experienced in designing and leading patient and provider engagement marketing campaigns and utilizing customer relationship management (CRM) systems as well as marketing automation tools.
The role will involve developing new processes and leveraging marketing automation technology, and data to support marketing strategies and campaigns that influence patient behavioral change via successful multi-channel communication with patients and providers.
What You Will Do
- Work closely across teams to design Patient Journey Maps that will engage and activate patient behaviors to improve outcomes and satisfaction
- Determine success measurements for each point on the Patient Journey Map
- Build and manage a small team of marketing professionals responsible for executing on the outreach strategy, including marketing automation and measurements
- Set up and execute direct mail automation platform (Lob.com) as needed
- Develop patient & practice collateral in collaboration with Vytalize departments in collaboration with the marketing team’s copywriters
- Partner with internal departments to ensure accuracy of all collateral content and copy
- Develop a plan to leverage patient communication touchpoints to drive attribution and close care gaps by working with the population health team and product team to ensure systematic outreach.
- Support patient engagement marketing campaigns through SMS, e-mail and direct mail methods
- Develop and own the process for all collateral pieces through the approval stages: maintain a tracker to ensure timeliness of all collateral pieces
- Support marketing operations vendor relationships and upkeep of marketing calendar with annual patient and practice marketing campaigns
- Support the creation and distribution strategy for slide decks, one-pagers, FAQs, and summaries to key stakeholders
- Monitor, measure, and analyze the effectiveness of current marketing initiatives
- Ensure appropriate parties review and sign off on marketing materials prior to distribution
- Quarterly review CMS, legal and compliance marketing regulations
- Collaborate with Regulatory Operations on CMS approvals & guidelines
- Deliver marketing reporting and measurement on a monthly basis
What will make you successful here
- 5-10 years developing and managing direct to patient marketing campaigns for the Medicare population
- Ability to bring teams together and use Design Thinking or other approaches to create a thoughtful and compelling Patient Journey Map
- Ability to understand of how to measure the effectiveness of the patient outreach campaigns (quality scores, increased participation, and other related goals)
- Experience with customer.io, lob.com and/or other CRM marketing automation platforms
- Excellent verbal and written communication skills, organizational skills and attention to detail
- Entrepreneurial spirit, a sense of ownership and comfortable operating in ambiguity
- Solution oriented with the ability to think strategically and creatively in decision-making
- Strong work ethic to exceed expectations and goals
- Coachable and able to take direction and feedback well, yet being forward-thinking to challenge the status quo
- Ability to act with integrity, professionalism, and confidentiality.
- Proficient with Microsoft Office Suite or related software
Perks/Benefits
- Competitive base compensation
- Annual bonus potential
- Health benefits effective on start date; 100% coverage for base plan, up to 90% coverage on all other plans for individuals and families
- Health & Wellness Program; up to $300 per quarter for your overall well-being available on start date
- 401K plan effective on the first of the month after your start date; 100% of up to 4% of your annual salary
- 5 sick days and unlimited paid “Vytale Time” after your first 90 days
- Company paid STD/LTD
- Technology setup
- Ability to help build a market leader in value-based healthcare at a rapidly growing organization
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.