About the Role
Director of Web and Organic Strategy
Remote
Marketing
Full time
Description
As the Director of Web & Organic Strategy, reporting to the VP of Performance Marketing, you are responsible for enhancing the online visibility and search engine ranking of our website and our programs, serving as the SEO subject matter expert. You will play a key role in developing our student base, evolving our brand, and enhancing the user experience. As a key team member within marketing, you will ensure alignment with the companys business objectives, collaborate with cross-functional teams, and advocate for the importance of SEO across the organization.
Benefits
Who is American College of Education
Founded in 2005, American College of Education continues to be a leader in professional development through our online programs. The mission of ACE is to deliver high-quality, affordable and accessible online programs grounded in evidence-based content and relevant application. Our graduates are prepared to serve, lead and achieve personal and professional goals in diverse, evolving communities. As a socially conscious institution, were dedicated to making a positive impact and inspiring our students to do the same.
ACE is a premier organization that is continually recognized for its commitment to social responsibility. In 2016, ACE became aCertified B Corporation. As a socially conscious institution, we believe we have a responsibility to our students, alumni, employees, local communities, and society. We strive to make an impact in the world that goes well beyond our bottom line.
Who You Are
You are passionate about helping students achieve their educational goals.You thrive in a competitiveand collaborativeteam environment.You are comfortable working remotely and have experience collaborating with others in a virtual environment. You possess a strong attention to detail.
As the Director of Web & Organic Strategy, reporting to the VP of Performance Marketing, you are responsible for enhancing the online visibility and search engine ranking of our website and our programs, serving as the SEO subject matter expert. You will play a key role in developing our student base, evolving our brand, and enhancing the user experience. As a key team member within marketing, you will ensure alignment with the companys business objectives, collaborate with cross-functional teams, and advocate for the importance of SEO across the organization.
Compensation
ACE is committed to paying a competitive wage while staying true to our mission of maintaining high quality, affordable programs for our students. The starting salary range for this position is $155,000 plus all full-time employees are eligible for an annual bonus. Offers vary depending on education, prior experience, and expertise being applied to the role.
What We Look for in the Ideal Candidate
- Demonstrates self-reliance by meeting/exceeding workflow needs.
- Demonstratespositiveattitude and motivation, concern for students, teamwork, and excellent time management skills.
- Follows established processes as outlined by organization and leadership.
- Completes assigned duties based on daily business needs and individual skill set.
- Consistently produces a high volume of quality work.
- Capable, and adapts as needed, to work under pressure and meet tight deadlines.
- Proven ability to work independently with limited supervision and with other department personnel.
- Must support and embrace the Colleges B Corp mission to improve the people and communities we serve through our civic engagement initiatives.
- Must have exceptional communication, organization, and time management skills.
- Must be “self-motivated” as well as creative and efficient in proposing solutions to complex, time-critical problems.
- Must be collaborative in driving decisions and a team-player.
- Strong analytical and problem-solving skills with a high attention to detail.
- Builds and maintains student satisfaction.
- Recognizes and anticipates student needs.
Day to Day Responsibilities
In this role you will wear different hats, but your skills will be especially essential in thefollowingareas:
- Execute and refine an SEO-centered digital marketing strategy to expand reach and reduce acquisition costs.
- Lead the organic marketing team, including in-house and external agencies, and develop an SEO-focused group.
- Partner with marketing leaders to align marketing with organizational goals.
- Enhance team skills through ongoing training and professional development.
- Perform regular SEO audits and optimize content for better search results.
- Analyze data to inform strategic decisions and report insights to senior management.
- Innovate and implement cost-saving technologies in marketing practices.
- Maintain brand guidelines across all owned marketing channels.
- Monitor digital performance metrics and provide regular reports to leadership.
- Craft and update lead generation strategies based on market analysis.
- Oversee the website’s overall functionality, ensuring optimal performance and user experience.
- Internal owner for all internal website change requests, coordinating with the Director of Marketing Operations and ACE departments to prioritize and implement changes.
- Establish and enforce guidelines for website updates to maintain consistency and quality across all content.
- Manage the website’s technical and content updates with agency partners and in-house staff, ensuring they align with strategic business objectives.
- Evaluate and approve proposed changes from various departments, ensuring they meet established SEO and brand standards.
Qualifications and Education Requirements
- 10+ years of digital performance marketing experience, preferably in higher education.
- 5+ years experience selecting and/or managing external digital and/or marketing agencies or managing specialized in-house teams.
- Bachelors Degree or equivalent experience in Marketing, Business, or related field. Masters preferred.
- Demonstrated experience in generating profitable growth in a highly competitive industry, education experience preferred.
- Proven ability to lead and manage high-performing teams.
- Demonstrated ability to improve business processes.
- Strong experience consolidating and leveraging technology to lower costs.