About the Role
Director of Marketing
Department:Marketing
Location:Remote, Continental U.S., VA
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As a Director of Marketing, you will play an integral role in the development of brand marketing strategies in order to establish strategic direction and product positioning. The person in this role is responsible for leading and contributing to projects that drive revenue growth. Reporting directly to the Chief Marketing Officer, you will be responsible for the development and management of B2B marketing programs, implementation, and results, including internal/external branding, lead generation, advertising/sponsorships, events, digital marketing, and more.
In collaboration with the Chief Marketing Officer, you will execute the company’s B2B marketing strategy and programs to support business objectives. You will manage marketing efforts for brand position and awareness, lead generation, and content creation/curation for the website, social media platforms, and sales collateral.
You will focus on market positioning to acquire and retain customers through the management of all online and offline marketing programs including, email, social, PPC, SEO/SEM, webinars, content syndication, lead nurturing, channel marketing and analytics. Collaboration with an array of cross-functional team members and external vendors is essential to increasing marketing’s contribution to revenue. This position requires a candidate with a blend of strategy, technical, creative, analytic and project management expertise.
Our ideal candidate is both creative and strategic with keen project management skills. We are looking for a self-starter with confidence in building impactful brand messaging and product positioning as well as seeing campaigns through to execution, analysis, and optimization. You are highly detail-oriented with the ability to work in a fast-paced environment. A team-player and roll-up-your-sleeves attitude are a must!
This is a full-time, salaried, remote position. Employee must be located within the Continental U.S., Eastern or Central time zone preferred, but all are welcome to apply.
Responsibilities:
- Plan and execute B2B marketing campaigns to drive engagement, leads and brand awareness of products
- Build and maintain monthly marketing deliverable calendar
- Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales and broader organization
- Develop and execute B2B marketing plans that may include PPC, email campaigns, participation in industry conferences and events, webinars, and website updates
- Plan industry events, conferences, and tradeshows, including managing budgets, coordinating with vendors, managing applications and deadlines, organizing all travel logistics, etc.
- Manage all inbound leads, including follow-up, attribution insights, tracking, and monthly reporting
- Continuously track and report on B2B marketing initiatives
Basic Qualifications:
- BA/BS degree in Marketing, Business, Public Relations, Communication, or related field
- 5-7 years’ professional experience in marketing, public relations, or related field
- Strong verbal and written communication skills
- Exceptional analytical and deductive reasoning skills
- Fluent in all social media platforms
- Understanding of paid digital advertising and Google Ads a plus
- Basic knowledge of WordPress a plus
- Excellent time-management skills with the ability to manage multiple projects and deadlines in a fast-paced environment
- Proficient in Microsoft Office with strong PowerPoint Presentation skills
- Enjoys collaboration, working as a team and has a sense of humor
- Ability to work independently but also follow direction
- Flexibility to work extra hours on special projects
- Some travel required (conferences/events)