About the Role
Title: Director of Marketing
Location: remote
Job Description:
Description
Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn’t a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products – all within one platform. More importantly, there isn’t a team more committed to helping creators earn a living.
We’re on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team.
The Kit culture is one where emotional intelligence is valued, radical candor is encouraged, and where everyone works together to uphold a set of shared team principles.
The Role
We believe the creator economy is powered by genuine value creation. As our Director of Marketing, you’ll help creators build more valuable businesses by positioning our product strategically in the market, growing our pipeline of Scaling Creators, driving upgrades to paid plans, and enabling our sales team to win Star Creators (think Tom Brady or Matthew McConaughey who are both customers).
You won’t be alone in these efforts.
The Team
You will work as a strategist (40%), coach (40%), and player (20%). You’ll lead an 8-person team that is seeking clear direction and coaching to hit revenue targets and reach their potential. The team is made-up of an SEO Manager, Affiliate Marketing Manager, Lifecycle Marketer, 2 Product Marketing Managers, Sr Content Marketing Manager, Creator Educator, and a Social Media Manager.
Your Support System
You’ll report into our CRO, Dave Altarescu, who’s a marketer himself and is ready to be a thought partner. He’s been managing the team while we search for a new leader. You’ll also have a rockstar partner in our Creative Director, Charli Prangley, who leads our brand designers, senior writer, and video creator. You’ll work closely with other cross-functional partners on our sales and migrations, customer growth, and customer experience teams.
What You’ll Do
- First Week: Dive into our product, customers, and workflows. Take part in Get To Know You’s (GTKYs) to meet our distributed team.
- First Month: Assess our current state and craft a plan that will set the team up for success. Build and execute a marketing strategy that reaches a professional creator audience, improves onboarding and activation, drives Creator Network adoption, delivers value through our App Store, and hits revenue growth targets.
- First Six Months: Define, track, and report on top of funnel metrics. Monitor competitor positioning and stay ahead of industry shifts. Form hypotheses, test them, and scale what works. Share insights with stakeholders and partner with cross-functional teams on key initiatives like building a robust sales-led enterprise motion, launching Kit Studios locations, and hosting our signature event, Craft + Commerce.
- First Year: Elevate our product and lifecycle marketing to new heights. Help us hit new customer MRR goals, reactivation targets, and drive feature adoption. Come to deeply understand our core value that “creator success is our success.”
What Will S.E.T. You Up For Success
Skills
- Knowing how to build pipeline and leverage lead scoring to understand prospect intent
- Hands-on expertise in lifecycle marketing, product marketing, and sales enablement — these should be your marketing superpowers
- SEO knowledge and ideas for evolving with AI
- Strong analytical mindset, leveraging data to inform marketing strategy and measure impact.
Experiences
- Leading and coaching to a 6-8 person team
- Working with both product-led growth (PLG) and sales-led revenue motions
- Contributed to marketing efforts that grew revenue from $50M to $75M ARR.
- Bonus: Being a creator yourself—we value being “for creators, by creators”
Traits
- You thrive in turnaround environments, knowing the investment in the team and processes lets you make a big impact
- Your former direct reports would be excited to work with you again
What Won’t Set You Up For Success
- Wanting to build a massive team overnight—we’re a small team with a large surface area.
- Needing rigid structure—we offer autonomy over systems
- Expecting a big marketing budget—we’re 100% independent, frugal, and profitable
Working Hours and Location
We’re 100% remote with team members across the globe. Your working hours align with your local time zone, but team meetings follow U.S. time zones.