Job Description
Title: Director of Insights & Analytics (100% Remote)
Location: Chicago IL US
Full Time
This candidate must be physically located in Canada or the United States. Candidates physically located in any other country will not be considered. If hired in Canada, benefits will differ.
About QualSights:
QualSights is a next-generation insights technology platform that helps brands grow by generating more authentic and accurate insights from consumers anywhere in the world. QualSights patented technology blends the depth and authenticity of qualitative research with the power and accuracy of passive behavioral research. QualSights is used by numerous Fortune 500 clients in CPG, pharmaceutical and other industries to help with product innovation, renovation, and customer empathy.
A career at QualSights means being part of an ambitious, customer-focused, inherently curious, and hardworking team that still operates with a sense of compassion and empathy for others. We offer multiple perks and benefits, including a competitive salary, a casual work environment, flexible paid time off, and health insurance.
About the Role:
The Director of Insights & Analytics will report to our Vice President of Insights & Analytics and will be responsible for assisting in the growth of QualSights’ full-service research division. This critically important role requires a blend of qual and quant skills, operational prowess and strategic acumen. This is the perfect opportunity for someone who thrives in creative problem solving and designing creative solutions for their customers. This individual should have a demonstrated history of translating business needs into research design, understanding how to identify customers unmet needs, and delivering insights to meet those needs.
Core Responsibilities:
- Collaborate with the Account Management and Sales teams in full-service research design to ensure that designs are strategically sound to meet objectives, engaging for clients and respondent and executionally feasible.
- Demonstrate exceptionally strong research design and core analytical skills
- Interface with clients in briefings and during projects to ensure study objectives match stated business objectives and adjusting either design or client expectations as needed.
- Review all Activity Guides to ensure the right questions are being asked in the right way to ensure activity objectives are met and respondents are able to easily complete effectively with the goal of ensuring overall study objectives are delivered.
- Lean in on analysis on strategic projects, both directly on the platform and in collaboration with the Data Analytics team.
- Assess delivery needs to know when an external consultant is needed, assist the Account Management team in bringing in the best consultant based on project scope, requirements and client fit.
- Providing interface between client and PM on any points of escalation during a project to ensure that client objectives continue to be met and study outcome will never be compromised.
- Work with the VP, Insights & Analytics to scale our internal full-service team based on demand.
- Ensure consistency and high quality in client reporting, focusing on excellent execution of deliverables. Undertake deliverable review on full-service projects (those done internally as well as those done via external partners) to ensure that every QualSights report includes clear objective delivery and offers strategic insight that brings value based on your understanding on client s business needs, the category environment and/or other external trends.
- Support the Project Delivery team as needed by supervising the development of screeners, guides, analysis, and reporting.
- Provide high-level support externally and internally on Sensor-based projects as needed. In collaboration with the VP, Insights & Analytics, work with our data team to create a plan to capture the data our clients need
- Develop a thorough understanding of what matters most to our customers and collaborate with the marketing team to apply it to our case studies, sales materials, white papers, thought leadership pieces, etc.
- Stay abreast of competitor offerings and themes in client needs.
Who You Are:
- Effective communication skills (verbal and written) with the ability to adjust communication style based on the audience.
- Strong strategic acumen and proven ability to stay ahead of emerging trends in the market research industry.
- Well-developed business acumen with the ability to comprehend business goals and challenges.
- Solid understanding on both qualitative and quantitative research, with experience in a variety of study types.
- Approachable and possesses a natural ability to genuinely understand any situation from a customer s perspective. Simplify complex topics for customers who need support in synthesizing a large amount of data or technical aspects of our platform.
What We Would Like to See:
- 7 to 10 years market research experience, ideally a mix of both client and supplier side
- CPG experience, with a track record of identifying high-value insights
- Experience running studies end to end and digging into the details along the way, from understanding programming notes and reading data tables to creating actionable insights.
- Experience setting up or managing a consumer panel would be an asset
