Job Description
Director of Events and Experiential Marketing
United States
Marketing
Full time
Remote
Description
As the Director of Events and Experiential Marketing, you will play a pivotal role in implementing ProducePay’s events marketing strategy globally. We are looking for an innovative, creative, and passionate Events marketer to lead a passionate and talented team to new heights.
Responsibilities
- Define and build the global events/experiential marketing strategy, including expos and proprietary events
- Manage a global team of events producers and oversee all budget
- Own and manage the day-to-day KPIs, reporting, and target funnel activities to maximize pipeline generation and conversions
- Spearhead event and tradeshow strategy, including but not limited to: identifying key events, internal team training for attendees, maintaining pre- and post-show communication, and event attendance
- Negotiate and execute contracts for large and small-scale events
- Generate MQLs through onsite activations and partner with the sales team through to close of transactions
- Analyze, track, and report on event ROI based on pipeline, revenue, and MQL metrics
Requirements
- 8-10 years of technology events/experiential marketing experience
- Marketplace marketing experience a plus; produce/perishable food experience a plus
- Deeply customer/partner-centric with an understanding of target audiences
- Strong project management and planning skills to manage and execute multiple projects simultaneously
- Ability to show measurable impact in terms of lead acquisition
- A strong sense of ownership and willingness to act as the business leader for the area assigned
- A history of driving change and innovation, with the ability to not only identify areas of improvement but have a proven track record of creating executional plans that can scale globally to drive business impact
- A strong ability to build relationships, influence, and forge alignment across functions and solution areas especially sales
- Ability to manage a talented team amid competing priorities
- Spanish fluency/proficiency a plus
Benefits
- Health Insurance: Medical, Dental, and Vision benefits
- Competitive comp package of base, bonus, and equity
- 401K – company automatically contributes 3%
- Work-from-Home Stipend
- Quarterly Volunteer Days
- Pet Insurance
- Unlimited Paid-Time-Off
- Brilliant, motivated, and fun team members