Job Description
Director of Demand Generation
BOSTON, MASSACHUSETTS
MARKETING
FULL TIME
HYBRID
Remote Work. We know the best work doesn’t always happen in person. Our people have the choice to work from wherever they do their best work. For some of us that means our homes, while others prefer to use our office in Boston (the Seaport). With flexible working locations and hours, we support Robinauts across the US.
About Robin:
Robin is the hybrid workplace company. Since 2014, we’ve empowered people to do their best work by building tech solutions that fuel vibrant workplace experiences. Our platform redefines work and community building for hybrid companies everywhere. It is our mission to empower people to do great work and foster a sense of community regardless of location.
What We’re Looking For:
Robin’s Marketing team creates awareness campaigns, develops new lead generation programs, and evaluates datadriven results to accelerate the brand and drive opportunities for the sales team. We are hiring a Director, Demand Generation to help take our company’s growth to the next level. The overriding responsibility of this role is to design and oversee the execution of multitouch demand creation programs based on both inbound and outbound tactics that drive pipeline creation and revenue growth.
This role reports to the VP Marketing, and will work closely with the Sales and Revenue Ops teams. The ideal candidate is data driven, strategic, and willing to rollup their sleeves to get things done. It requires a candidate with strong leadership skills, creativity, and ability to thrive in an entrepreneurial culture.
You’ll Succeed In This Role If You:
- Have 7+ years of demand gen marketing experience, preferably in B2B technology markets. At least 2 years of leadership experience
- Are an expert in SEO, PPC, lead scoring, nurture programs, list management, segmentation, and targeting
- Understand fullfunnel performance marketing & growth levers (acquisition, adoption/activation, monetization, retention)
- Show strong analytical expertise to set measurable goals and evaluate campaign effectiveness
- Have a deep understanding of optimization requirements at the different stages of the funnel
- Possess indepth knowledge of CRM and marketing automation systems. Experience with SalesForce, Looker and Pardot is a strong asset
- Have shown creativity, resourcefulness, drive and ownership through difficult market conditions
Benefits:
- Medical & Dental Insurance through Blue Cross Blue Shield covered at 100% for employeeonly plans and 85% for family members.
- Vision Insurance offered through EyeMed
- Company sponsored 401k with up to a 3% match
- Incentive Stock Options
- 100% Paid Parental Leave
- Unlimited vacation time (that we actually use!)
- 12 company holidays
Perks:
- Work from Anywhere
- Monthly Hybrid Stipend Program
- Equipment Stipend
- Weekly Meal Stipend through DoorDash
- Professional Development Stipend
- Talent Referral Program
- Recognition perks through Blueboard
- Travel to HQ for Remote Employees
We Celebrate Diversity
Robin is committed to creating a workplace that reflects the world around us. We believe that the key to good work is empowering our people and we know that diversity and inclusion are a large part of this equation. Our realities shape our everyday experiences and it’s our responsibility to our employees, our customers and our communities to address the issues with workplace representation. Robin does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.