About the Role
Title: Director of Demand Generation, Integrated Marketing
Location: Remote United States
Job Description:
Your opportunity
New Relic is seeking a proactive, strategic professional to join our growth marketing team. Working alongside other marketers (SEM, Lifecycle, Brand, PMM, Sales, and SEO), the Director of Demand Generation, Integrated Marketing will lead our Global Integrated Campaign program and support New Relic’s goals around Sales-led and Self-serve business. At the intersection of brand marketing, sales, analytics, and product marketing, this integral role will help define and execute end-to-end campaigns that drive growth via acquisition and expansion motions / initiatives / tactics
What you’ll do
- Growth Marketing and Demand Generation:
- Manage strategy, development, execution, and optimization for full-funnel global campaigns – driving our Sales-led and Self-serve business.
- Develop messaging strategies for campaigns by audience and segment to determine appropriate communication vehicles and channel mix to support integrated campaign objectives and performance targets.
- Partner with GTM team to successfully implement sales plays
- Lead and partner with crossfunctional stakeholders (PMM, field, demand gen, brand and comms) to manage a multi-quarter campaign calendar designed to deliver corporate objectives and marketing targets.
- Own the delivery of annual and quarterly campaign plans optimized across personas, segments, and verticals.
- Manage the submission of creative briefs that support the efficient production of best-in-class campaigns.
- Strategic Planning & Collaboration:
- Drive cross-functional team collaboration (PMM, Analytics, MOPs, Brand, Creative, Global/Regional marketing, Field/Sales, agencies, Partners, etc.) to develop impactful strategies and campaigns.
- Influence creative content, the buyer journey, and user experiences to drive key business results.
- Reporting & Optimization:
- Manage measurement and reporting on campaign results to distill learnings and insights and socialize with stakeholders across broader teams.
- Optimize initiatives informed by performance metrics, conversions, data/traffic analysis, etc.
- Stay on top of the latest emerging channels, martech, partners, and best practices in order to continuously uplevel our paid efforts.
- Process & Standardization:
- Standardize planning, execution, and reporting to serve as a global center of excellence across the organization.
- Team Leadership:
- Manage one Integrated Growth Marketing Manager
- Lead cross-functional teams to drive results
This role requires
- 8+ years of integrated or campaign marketing experience in B2B or B2C – developing strategy, launching global campaigns based on end-to-end customer journeys.
- Experience with Account Based Marketing, Marketing Automation, Digital Content Marketing, Social Media Marketing/SEOExperience with integrated marketing and sales lead flow and accountability reporting.
- Experience crafting and stewarding strategic briefs – prioritizing high-intent audience targets, optimizing user journeys, guiding creative, A/B testing, etc.
- Have demonstrated the ability to work with and impact decision-makers in a fast-paced, matrixed organization, with effective capabilities in end-to-end, lifecycle, sales and marketing initiatives.
- Partner with Brand, PMM, and other marketing functions to identify and develop new offers, content, and programs to support integrated demand campaigns.
- Have outstanding problem solving and analysis skills combined with the ability to synthesize large data and effectively communicate findings.
- Working knowledge of Google Analytics, Tableau, and other reporting tools.
- Experience developing and executing end-to-end processes.
- Passion for results, measurement, and optimization to continuously drive growth.
- A strong understanding of growth use cases in Salesforce, Marketo, 6sense, and other marketing technologies.
Bonus points if you have
- Experience with campaign programs for Saas tech company – agency or in-house.
- Understanding of Engineer and DevOp personas as well as Enterprise and Commercial buyer personas.