Job Description
Director Media and Campaign Analytics
Job Description
HOW MIGHT YOU DEFY IMAGINATION?
If you feel like you’re part of something bigger, it’s because you are. At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It’s time for a career you can be proud of.
Director Media and Campaign Analytics (US Remote)
Live
What you will do
Let’s do this. Let’s change the world! In this vital role the Director, Media and Campaign Analytics, reports to the Executive Director of Decision Sciences, and is responsible for comprehensive measurement of Amgen’s multimillion dollar marketing portfolio. This visionary leader, in partnership with brand leaders, agency partners, Digital Technology and Innovation (DTI), Global Customer Capabilities (GCC), Commercial Insights (CI), Reporting Center of Excellence (RCOE) and other Commercial leaders, will shape Amgen’s omnichannel measurement strategy to maximize impact and efficiency across channels and businesses. This leader will create a roadmap to define Amgen’s current measurement capabilities across the short, mid, and long-term horizons, standing up new capabilities, attracting talent, driving innovation, and scaling best practices across Therapeutic Areas (TAs).
Responsibilities
- Media, Web and Targeted HCP Performance analytics
- Scalable and standardized measurement plans across TAs
- Strategize, plan, and implement various phases of omnichannel analytics with a clear focus of enabling informed promotional planning
- Portfolio management: portfolio measurement and reporting, strategy, communication, and investment shift recommendations
- Portfolio innovation: design and build pilots, lift and shift of innovation, scaling best practices
- Partner with content and brand teams to enable development of the best and most relevant content with analytics
- Owner of key partnerships: Build one-on-one relationships with DTI, GCC, Brands, CD&A and global leaders to achieve mutual goals with key partners
- Executive Alignment & Governance: Ongoing communication and alignment of media goals, strategy, performance, and decision making with Content and Media strategy leads
- Partnership and thought leadership with brand leads and CDA/decisions science
- Own self-service reporting important metrics and engage with reporting center of excellence for development and change management for their release
- Harmonize all relevant measurement outputs to ROI/ Marketing Mix outputs
This position can be done remotely in the US, however preferred location is Thousand Oaks, CA area.
Win
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative partner with these qualifications.
Basic Qualifications:
- Doctorate degree and 4 years of analytics, operations or pharma experience Or
- Master’s degree and 8 years of analytics, operations or pharma experience Or
- Bachelor’s degree and 10 years of analytics, operations or pharma experience And
- 4 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources
Preferred Qualifications:
- Experience working across marketing strategy & delivery, with an understanding of promotional strategy and execution to both healthcare professionals and consumers
- Deep knowledge of media measurement approaches and enabling technology
- Prior media agency experience
- Experience with Martech stack
- Experience supporting campaign design with analytics like (A/B Testing, Attribution Modelling, Tableau Reports etc.)
- Ability to translate business goals into measurement strategy and support timely measurement, and optimization of campaigns
- Experience launching capabilities, best practices, and new ways of working that enable adoption of a measurement-first attitude
- Working knowledge of end-to-end campaign planning processes, working knowledge of marketing platforms and technology, and ability to lead cross-functional partners to craft and execute on large scale strategies
- Intellectual capital and curiosity with 80/20 approach and agility to prioritize and pivot based on evolving business objectives
- Ability to influence without authority & communication skills through a collaborative approach as this individual will be expected to quickly build rapport and credibility at all levels throughout the organization
- Focus on teamwork, relationship-building and influencing others with exceptional ability to co-create and work collectively with various business leaders and cross-functional key partners
- Conceptual thinking and problem-solving skills with ability to navigate ambiguity, develop frameworks and distill complex information into concise and impactful messages/presentations
Thrive
What you can expect of us
As we work to develop treatments that take care of others, we also work to care for our teammates’ professional and personal growth and well-being.
- Vast opportunities to learn and move up and across our global organization
- Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act
- Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits
