Job Description
Director, Marketing Strategy – Remote
Location: WFH, United States of America
Job Id: 328454
About Lumen
Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 countries, we deliver the fastest, most secure global platform for applications and data to help businesses, government and communities deliver amazing experiences. Learn more about Lumen’s network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology at news.lumen.com, LinkedIn: /lumentechnologies, Twitter: @lumentechco, Facebook: /lumentechnologies, Instagram: @lumentechnologies and YouTube: /lumentechnologies.
The Role
Director Marketing Strategy will lead the development and delivery of Go-To-Market (GTM) Marketing strategies in support of Lumen’s enterprise business marketing campaigns. This role is for an experienced and strategic minded individual, who thrives in high tempo and rapidly changing B2B technology environments and has an always-on’ curious mindset. Overall, you will play a pivotal leadership role in developing comprehensive marketing strategies and supporting their successful implementation.
The Main Responsibilities
- Leads the creation and implementation of innovative marketing strategies in support of Lumen’s overall business goals and go-to-market objectives, encompassing both long-term vision and short-term tactical initiatives.
- Stays abreast of industry trends, emerging technologies, and best practices in B2B marketing strategy, and leverages this knowledge to drive continuous improvement and innovation within the Marketing organization and across GTM delivery.
- Strategically supports and manages Lumen’s Marketing Strategy Intake process, collaborating closely with cross-functional teams, including Product Management, Sales, and Customer Success, to align marketing strategies with product roadmaps, sales / CS targets, and Lumen’s business priorities.
- Applies relevant marketing and strategy tools and frameworks (e.g., 4/7Ps, STP, SWOT) along with insights and financial analysis, to drive objectivity and critical thinking as part marketing strategy planning process.
- Represents Marketing Strategy team to other functions across the business, including interactions with C-level leadership.
- Leads Marketing Strategy deliverables on cross-functional Marketing campaign teams, with accountability for ensuring go-to-market plans are complete, well thought out and achievable.
- Leads cross-functional projects with other stakeholders in the marketing team and across the business to understand market, competitive, and technology research and analysis. Utilizes these data to develop actionable strategies that enhance Lumen’s competitive advantage and drive growth.
- Leverages leadership and mentoring skills to nurture and foster a positive culture of collaboration, innovation, and continuous learning, across a high-performing team of marketing professionals.
- Reviews Key Performance Indicators (KPIs), and other Marketing metrics to inform and make recommendations on future marketing investments and opportunities for improvement.
- Provides Marketing Strategy support and leadership on other ad-hoc and executive projects as needed.
What We Look For in a Candidate
- Bachelor’s degree in marketing, Business Administration, or a related field.
- 12+ years of experience in marketing strategy, preferably in the B2B technology industry.
- In-depth knowledge of digital marketing, content marketing, and other marketing channels and tactics.
- Strategic mindset with the ability to think creatively, innovate, and adapt in a fast-paced and ever-evolving industry.
- Proven track record of developing and executing successful marketing strategies that have driven business growth and market expansion.
- Strong analytical skills with the ability to gather and interpret data, extract insights and make data-driven decisions.
- Demonstrated leadership abilities, with experience leading and inspiring high-performing cross-functional teams and ability to plan, influence and execute in a matrixed environment.
- Excellent communication, presentation, and interpersonal skills to collaborate effectively with cross-functional teams and senior stakeholders.
- In-depth knowledge of relevant market trends, customer behaviors, and the competitive landscape that Lumen operates in.
- Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
- Ability to positively react and adapt to changes in business priorities in a dynamic and fast-paced environment.