Job Description
DIRECTOR, MARKETING OPERATIONS
R-100383
Remote, US
WE ARE VERITONE
Artificial Intelligence is one of mankind’s greatest inventions. It is the key to building a safer, more vibrant, transparent, and empowered society. We are determined to be an active contributor to shaping our future for the better. We care about the ethical implications of AI and the prosperity and well-being of all individuals, as well as the growth and continued successes of our employees, customers, and partners.
Now more than ever, there is a lot of confusion, unknown and misinformation about AI. Our vision is to establish Veritone as the most trusted AI “wilderness guide” to the global Fortune 500. What started in 2014 with the world’s first AI operating system, aiWARE, the “OS of AI”. Veritione has evolved into the leading AI solutions and services provider currently focused on three verticals: Entertainment, Media & Advertising; HR Recruiting; and Government, Legal & Compliance. Our 650+ employees serve over 1800 customers including beloved brands like ESPN, iHeart Media, CNN, The Masters, CBS News and hundreds of government agencies.
POSITION SUMMARY
We are looking for a marketing director to lead the marketing operations function and elevate the Veritone marketing team to be best-in-class across marketing systems, process, data and reporting. This person will have comprehensive ownership over Veritone’s marketing tech stack and be responsible for ensuring that the right tools and integrations are in place in order for the marketing team to execute and measure the success of marketing campaigns across Veritone business units. You’ll work closely with Demand Generation and BizOps functions to set the vision for marketing operations at Veritone and start creating high quality marketing processes that help us acquire and convert new customers.
WHAT YOU’LL DO
- Build a marketing operations strategy that sets our marketing team up to scale successfully
- Create and execute on a marketing operations roadmap that drives measurable business outcomes
- Own and improve our marketing tech stack (Pardot, DemandBase, Outreach, Highspot) and lead the integration of systems so that all marketers are using the same tools
- Partner with Demand Gen to optimize lead management, marketing automation and workflows
- Lead Salesforce data hygiene initiative for marketing, partnering with BizOps and cross-functional stakeholders to manage and clean marketing data for accuracy
- Partner with our BizOps team to ensure that our marketing reporting and attribution data are aligned with sales
- Create and own internal processes and project management tools such as JIRA to make our marketing team and campaigns more efficient
- Make recommendations to marketing leadership for opportunities to optimize campaign process in order to deepen engagement with target audiences and improve the customer journey
- Oversee contracts and budgets for all marketing technology and service partners
- Drive the optimization of lead management across business units
- Partner with Demand Generation to ensure leads are being properly routed, tracked, and optimized through the sales funnel
- Develop and maintain lead scoring models and lead distribution rules to ensure proper prioritization of leads
WHAT YOU’LL NEED
- 5+ years of B2B marketing experience
- 3+ years experience with marketing automation such as email marketing and ABM
- Proven experience using Pardot and Demandbase
- Strong analytical and project management skills
- Meticulous attention to detail and high quality standards
- Strong experience using Salesforce to track and attribute marketing performance
- Understanding of marketing automation best practices
- Ability to define, drive, and measure demand generation and PR programs
- BA/BS degree
BONUS POINTS IF
- Experience with lead scoring and attribution models
WHAT WE OFFER
- A competitive compensation package
- Equity Grant(s)
- Employe Stock Purchase Plan (ESPP)
- Remote first + Hybrid workplace
- VERI Communities (Affinity Groups) & Belonging
- Empowerment to build your career journey at Veritone
- Flexible (Paid) Time Off
- Benefits Program: medical, dental, vision, 401K matching, and more!
- Mental health awareness and support
- An opportunity to be a part of the next big thing in artificial intelligence!