About the Role
Title: Director, Growth Marketing
Location: Remote
Job Description:
Our mission: to eliminate every barrier to mental health.
At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.
We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, J.P. Morgan Chase, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.
We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, William K Warren Foundation, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.
We’re looking for a strategic and results-oriented Director, Growth Marketing to lead our ABM and demand generation efforts to drive pipeline and revenue growth. As the Director, Growth Marketing, you’ll be responsible for developing, executing, and optimizing integrated marketing campaigns across multiple channels to generate qualified leads and increase revenue. Working closely with cross-functional teams, including content, product marketing, sales, and marketing ops, you’ll design strategies that target our ideal customers, nurture them through the buyer’s journey, and convert them into loyal clients.
What you’ll be doing:
- Strategy & Planning
- Develop and execute a comprehensive demand generation strategy, aligning with company goals and sales objectives to drive measurable growth in qualified leads, pipeline, and revenue.
- Partner with product marketing, sales, and customer success teams to ensure alignment across the buyer’s journey and develop go-to-market strategies that effectively address our target market’s needs.
- Utilize data-driven insights to continuously optimize demand generation tactics, ensuring maximum ROI and efficiency.
- Campaign Management
- Lead the planning, development, and execution of integrated marketing campaigns across multiple channels, including email marketing, content marketing, paid media, SEO, SEM, ABM, and social media.
- Oversee end-to-end campaign execution, from strategy to creative development, through deployment and post-campaign analysis.
- Work with the content team to develop relevant, engaging materials that speak to various stages of the funnel and resonate with target personas.
- Funnel Optimization & Lead Management
- Drive top-of-funnel and mid-funnel growth by developing high-quality lead generation programs, nurturing programs, and automated workflows that move leads through the sales funnel effectively.
- Collaborate with the marketing ops, rev ops, sales team to optimize lead scoring and routing, improve lead-to-opportunity conversion rates, and enhance the handoff process.
- Partner with Web lead to optimize the website and landing pages to improve conversion rates and enhance the user journey, using tools like A/B testing and personalization.
- Analytics & Reporting
- Track, analyze, and report on campaign performance, providing insights to leadership teams and recommend adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI.
- Forecast demand generation results and track progress against KPIs and revenue goals.
What success looks like in this role:
- Achieve Pipeline and Revenue Targets: Consistently meet or exceed quarterly and annual pipeline and revenue goals through successful demand gen campaigns that drive high-quality leads and conversions.
- High-Performing Campaigns: Develop and execute multi-channel campaigns that meet or exceed KPIs, including lead volume, conversion rates, and engagement metrics, while effectively nurturing prospects through the funnel.
- Seamless Sales Alignment: Establish a strong partnership with the sales team, resulting in an efficient lead scoring, handoff, and follow-up process that improves lead-to-opportunity conversion rates.
- Data-Driven Decision Making: Regularly analyze and leverage data to refine and enhance demand generation strategies, resulting in continuous improvements in campaign effectiveness and overall growth marketing performance.
- Cross-Functional Collaboration: Successfully partner with digital marketing, content, brand, product marketing, and marketing ops teams to create campaigns that resonate with target personas and address pain points at each stage of the buyer’s journey.
- Effective Team Leadership Lead and mentor a high-performing team, fostering a culture of continuous improvement, innovation, and accountability.
- Elevated Brand Presence: Contribute to a strong brand presence through effective campaigns that increase awareness, market positioning, and engagement within target audiences.
What we expect from you:
- Experience: 10+ years in demand generation or growth marketing with a demonstrated ability to achieve lead and pipeline growth.
- Expertise: Strong understanding of digital marketing channels, including SEM, paid advertising, email marketing, SEO, ABM, and content marketing.
- Technical Skills: Proficient in CRM, marketing automation platforms (e.g., HubSpot), and analytics tools (e.g., Google Analytics, Tableau).
- Analytical Mindset: A data-driven leader with strong quantitative and analytical skills to guide strategic decisions.
- Collaborative Leader: Proven track record of working cross-functionally and leading high-performance teams to meet business goals.
- Industry Knowledge: Experience in B2B, Healthcare, SaaS, or technology industries is a plus.