Job Description

Director, eCommerce and Retail Operations


General & Admin

Full time


Athletes Unlimited is a new model of pro sports where individuals are champions of team sports, and fans engage with and support their favorite players directly. We change the game with faster play, and new team rosters every week, delivering thrilling entertainment in which every moment counts. We provide our team of enthusiastic, collaborative innovators a next-generation workplace with unlimited PTO, competitive health insurance, professional development opportunities, and more so that we can build the future of professional sports. Are you Unlimited?

Athletes Unlimited is looking for a Director, e-Commerce and Retail Operations to grow the AU brand by creating product lines that serve all fan demographics. This individual will serve as a key thought leader helping to build and execute the product strategy for the company, work on high-level strategy, set a comprehensive financial and operational plan, and be hands-on with the day-to-day operations. This full-time position reports to the SVP, Finance and Operations, and manages one direct report.


  • Drive revenue growth across e-commerce, retail, collabs
  • Lead strategy for new product categories and product development
  • Reinforce core merchandising strategies to support our brand
  • Ensure a strong connection to trends and infuse learnings regularly with design to ensure the relevancy of the product
  • Responsible for all aspects of store marketing and operations including inventory management, customer acquisition, visual advertising, and pricing strategies for e-commerce and retail channels
  • Design, develop, and implement cross-channel marketing plans for merchandise launches
  • Partner across departments on integrating product messaging and promotion
  • Develop and oversee the annual marketing calendar to align AU business priorities with product development and arrival
  • Identify potential brands, designers, and influencers to grow AU’s merchandise assortment and create exciting shopping experiences in our Fan Shops by ensuring the availability of the right products at the right time, and at the right price through research and analysis of industry trends
  • Set guidelines for premiums and promotional items
  • Develop style guides, packaging, etc., in partnership with Marketing/Creative to ensure product and retail represent the AU brand
  • Collaborate with Nike to create best-in-class jerseys and go-to-market strategy
  • Establish key vendor relationships that deliver on AU’s standards of quality
  • Report on and interpret data to find ways to increase operational efficiencies and drive top-line sales
  • Bring the AU mission and vision to life in an omnichannel fan-centric shopping environment


  • 7+ years of demonstrated sports/entertainment commerce experience
  • Proficiency with Shopify
  • Strong collaboration, organizational, and prioritization skills
  • Analytical skill set and data-driven approach to decision-making
  • Understanding of industry trends, marketplace, competition, and consumer behavior
  • Adaptability to flex to changing priorities and expectations
  • The ability to work a flexible, full-time schedule
  • Travel required to each of our seasons, which at minimum would include the start of the season and one additional visit