About the Role
Title: Director, Corporate Marketing
Location: Remote – US
Type: Full-Time
Workplace: remote
Category: Marketing
Remote – US
Sales & Marketing – Marketing /
Full-Time /
Remote
Job Description:
Company Overview:
Panopto is a dynamic and rapidly growing company backed by a leading private equity firm. With a team of approximately 200 dedicated professionals, we are committed to empowering learners with interactive video.
Position Overview:
We are seeking a highly skilled and strategic Director of Corporate Marketing to lead our corporate marketing initiatives and ensure cohesive, compelling messaging across all platforms. This role requires a creative thinker, skilled communicator, and strong leader with the ability to align marketing efforts to business objectives and drive engagement with diverse audiences.
As Director, Corporate Marketing, you will be responsible for shaping and executing our messaging strategy, developing impactful content, fostering customer advocacy, and delivering exceptional webinar and event experiences. This position requires cross-functional collaboration to support brand growth, customer engagement, and lead generation.
Work you’ll do:
In this role, you will
Brand Strategy and Identity
– Work with the VP of Marketing to develop and implement a comprehensive brand strategy that aligns with the company’s goals and values.
– Define the brand’s unique selling proposition and competitive advantage in the market.
– Manage Panopto’s brand identity, including brand guidelines, logos, visual assets, and brand messaging.
– Lead Content Strategy & Development
– Oversee the creation, management, and optimization of web content to ensure it reflects the company’s brand voice, messaging, and goals.
– Develop and manage a robust blog strategy to drive engagement and thought leadership.
– Create and maintain a dynamic content calendar that aligns with marketing campaigns and corporate goals.
– Develop compelling case studies, customer references, and other customer-focused content.
Collaborate Across Departments
– Work with product management, marketing and sales to help implement product marketing strategies. Coordinate with the greater marketing team to identify and fill gaps in the buyer’s journey.
– Content creation and messaging: drive the content strategy through the development of high-impact messaging and attention-grabbing media and visuals that resonate with our target audience and work with the broader marketing team to build and execute content-driven campaigns. Shape Panopto’s story, narrative and all of our content-driven campaigns, evolving and maintaining brand and narrative consistency and standards across channels and campaigns.
Drive Messaging & Campaign Strategy
– Lead the creation and execution of messaging strategies that resonate with target audiences and differentiate the brand in the market.
– Ensure consistency of messaging across web, social media, email campaigns, newsletters, and marketing materials.
Expand Brand Reach through Webinars and Events
– Define and execute a comprehensive webinar and event strategy to engage prospects, customers, and partners.
– Partner with cross-functional teams to ensure seamless execution and impactful event outcomes.
Customer Marketing & Advocacy
– Design and implement initiatives to build and sustain strong customer relationships, including newsletters, user groups, and customer-focused webinars.
– Foster customer advocacy through programs like case studies, testimonials, review site engagement, and office hours.
– Collaborate with product and sales teams to identify and highlight customer success stories.
Social Media Management
– Oversee the company’s social media strategy and execution to amplify reach, drive engagement, and build community.
– Stay abreast of trends and innovate to strengthen the company’s social presence.
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA preferred).
- 8+ years of experience in corporate marketing, content strategy, or related roles, with at least 3 years in a leadership capacity.
- Exceptional writing, editing, and storytelling skills with a keen eye for detail.
- Proven success in developing and executing integrated marketing campaigns.
- Experience managing webinars, events, and customer marketing programs.
- Strong understanding of digital marketing channels, including web, social media, and review platforms.
- Demonstrated ability to build and nurture customer advocacy programs.
- Excellent project management skills, with the ability to manage multiple priorities and meet deadlines.
Key Competencies
- Strategic Thinking: Ability to align marketing strategies with business goals.
- Leadership: Strong team leadership skills with a focus on mentoring and team development.
- Collaboration: Skilled in working cross-functionally and fostering relationships across teams.
- Creativity: Innovative mindset to create compelling marketing initiatives.
- Data-Driven: Strong analytical skills to measure the effectiveness of campaigns and make informed decisions.