Job Description
Director, Content Marketing
LocationUS-Remote-Remote
Job ID 2022-124380
Institution Adtalem Global Education
Department Marketing
Employment Type Regular Full-Time
FLSA Status U.S. – Exempt
Opportunity at a Glance
The Director of Content will lead the creative strategy, content creation, and go-to-market strategies for Walden University, as well as the B2B marketing and creative, within the Creative and Content Center of Excellence (COE).
This leader will build and guide a staff of marketing professionals responsible for delivering creative and content across paid and owned channels. He or she is well versed in what makes an inspirational creative brief and knows how to bring it to life in partnership with agency partners or in-house creative teams to accomplish Brand and performance objectives.
The newly formed Adtalem Creative and Content COE is growing to bring best-in-class creative to market that is Brand-led and also channel-specific. We are looking for an individual that is consumer-centric, data-driven and outcomes focused to help us bring this vision to life.
Responsibilities
- Assess key functional strengths and develop, lead, and coach a team of marketing professionals (Sr Manager, Manager, two Operations/PMs).
- Immerse in the target profiles, Brand ideas/campaigns and program details to drive creative strategy.
- Implement data and reporting for optimization, learning and agile testing plans.
- Partner with agencies to deliver on-brief, full funnel creative to drive the Brand and performance-driven paid channels.
- Oversee the strategy and development of B2B partner activations and materials in partnership with the institution B2B teams.
- Create and review monthly and annual budgets.
- Evaluate and drive creative storytelling with channel and platform best practices.
- Oversee owned channel creative of social, CRM, events, and direct mail.
- Collaborate with the channel leads, institutional marketing teams, product teams, finance, and compliance.
- Manage agency relationships including budget management, day-to-day operations, scope, and contract oversight.
- Establish and build productive and efficient processes for workflow and project management in the COE.
- Completes other duties as assigned.
Qualifications
- Bachelor’s degree required. Agency experience strongly preferred.
- At least 10+ years’ experience in a marketing management position.
- Experience understanding market research and insights, as well as the implementation of performance data reporting.
- Experience leading the development and production of multi-channel paid media campaigns.
- Proven knowledge of Lead-generating marketing programs including direct mail, seminars, trade shows, events and on-line campaigns.
- Must have experience developing and managing a budget and understanding financial implications of marketing programs: Microsoft Office/TEAMs, project management platforms (Workfront, Monday), and various marketing programs.
- Experience working in a complex or matrix environment.
- Ability to work in a fast-paced, highly regulated environment.
- Excellent project management skills with the ability to manage multiple projects simultaneously.
- Strong leadership and collaboration skills and experience effectively managing requests from numerous stakeholders.
- Ability to interface with people at all levels within the organization.
- High level of enthusiasm and dynamism, functions well in a team-driven and highly creative environment.
- Excellent written and verbal communication skills and an ability to work effectively with all levels in an organization.