Job Description
Director, Content and Creative
Full-time at Domains
Marketing Team
Tucows (NASDAQ:TCX, TSX:TC) is possibly the biggest Internet company you’ve never heard of. We started as a simple shareware site in 1993 and have since grown into a stable of businesses: Tucows Domains, Ting Internet and Wavelo.
What’s next at Tucows
We embrace a people-first philosophy that is rooted in respect, trust, and flexibility. We believe that whatever works for our employees is what works best for us. It’s also why the majority of our roles are remote-first, meaning you can work from anywhere you can connect to the Internet!
Today, over one thousand people work in over 20 countries to help us make the Internet better.
If this sounds exciting to you, join the herd!
About the role
We are redefining what an in-house agency is and are looking for a Creative Director (Head of Content) to join the Herd. You would be responsible for leading a team of content and design specialists who produce all copy, creative, web and brand assets for our Domains Services’ line of business that includes multiple platforms for a variety of audiences – all with aggressive growth goals.
What you’ll be doing:
The role involves collaborating with members of the Tucows Domains Services marketing team and peers across the business, including sales, product management, business owners and partners, to deliver quality communications. This is not for the faint of heart and will include:
- Managing the entire content creation lifecycle, including strategy, copywriting, creative, management, measurement, reporting and optimization.
- Working directly with the VP of Marketing on the brand strategy and implementation.
- Developing concepts, writing for a wide range of content formats (think web pages, display ads, blog posts, social posts, video scripts, postcards,…).
- Developing engagement strategies and frameworks for a broad variety of projects, partners, resellers and customers.
- Using your knowledge of user experience design (UI/UX) to advise the team on how to create the best digital experience for our customers, that best represents our evolving brand.
- Ensuring all our communications and creative to our customers consistently reflect our brand.
- Giving constructive feedback, editorial guidance and design critique to other members of the content team.
- Willingness to roll up your sleeves to write and edit copy, notably for digital formats.
- Track, monitor and report on content performance.
- Project manage content lifecycle, content marketing initiatives and other programs.
Education and Experience
- 10+ years of copywriting experience in either an agency or in-house team.
- Bachelor’s degree in journalism, creative advertising, communications or equivalent working experience.
- Experience leading a team of copywriters, content specialists and designers.
- Great content strategy, content marketing, SEO, design principles and design research skills.
- As a ‘digital-first’ brand, you have mastered digital/UX writing and UI design.
- A deep understanding of web experiences and web standards (ie: accessibility) across different digital platforms and devices.
- Excellent presentation skills with an ease to present your ideas to a diverse group of partners.
- Have a portfolio that showcases your understanding of marketing strategy, brand strategy, design-thinking, campaign messaging, etc.
- Previous experience with Hubspot, Asana and Figma is a welcome bonus.