About the Role
Title: Director Alumni Career GTM (Virtual)
Location: Phoenix United States
Location:
US-AZ – Phoenix
Position Type:
Full Time
Virtual Eligible:
Yes
Job Category:
Marketing
Job Description:
At the University of Phoenix, we are committed to the future of work by providing a fully remote, work-from-home environment. This strategy enables us to attract top talent nationwide, promoting a diverse and inclusive workforce. Are you looking for a rewarding and fulfilling position that offers challenging work and the opportunity to make a significant impact while collaborating with a team of fun, innovative individuals? Would you prefer to work with an organization that positively contributes to the world? If so, we would love to hear from you!
Are you searching for a rewarding, fulfilling position that offers challenging work and the ability to make a big impact while working side-by-side with a team of fun, innovative people? Ideally, would you like this position to be with an organization that makes a positive contribution to the world? If so…we would love to hear from you!
About Us
University of Phoenix is a leading higher education institution founded in 1976 by Dr. John Sperling. Our mission is to improve the lives of our students, their families and future generations through higher education. Our values (which hopefully you share) are: Brave. Honest. Focused.
Our University values and embraces all team members and their unique perspectives. We fundamentally believe in fostering an environment which deeply respects, celebrates, and actively encourages a diverse workforce. We are committed to hiring – and learning from – those who share our passion to help others achieve their educational aspirations.
We offer excellent benefits, an effective recognition program, and outstanding learning and development tools, including tuition vouchers for employees and their qualified family members.
About the Position
The Director, Alumni & Career GTM develops strategy and oversees activation, tracking and optimization of the University’s GTM and engagement strategy for alumni and career for all segments(including engagement journey milestones and communication touches such as email, text, direct mail, social, webinars, newsletters, pendo touches, videos, phone and other digital channels) to drive alumni re-enrollment, student and alumni career advancement, and alumni NPS/advocacy/ambassadorship through nurturing and engagement of alumni. The individual stands up, operationalizes, and optimizes a test-and-learn, agile creative POD model to trigger the right automated and personalized message to the right alumni and student (for career advancement), driving to the right landing destination at the right time, by leveraging organizational data-driven solutions, such as journey orchestration, to determine impact on alumni re-enrollment, student/alumni career advancement, and alumni NPS, and optimize messaging, treatment, and landing destination strategies as real-time as possible. The individual translates University goals into communication, engagement, and nurturing requirements and go-to-market plans for the alumni and student career advancement segments, briefing in those requirements to the creative POD and the marketing, enrollment, and service organizations for activation, monitoring/refining results/plans, and optimizing performance of the go-to-market plans to meet/exceed KPIs, drive engagement, and maximize alumni re-enrollment and student/alumni career advancement to drive revenue and student outcomes growth.
What You’ll Do:
- Direct the development and activation of engagement, communication, and contact strategy GTM plans for all alumni and student career advancement segments, including email, social, direct mail, SMS Text, webinars, newsletters, pendo touches, videos, phone and other new technologies throughout the alumni and student journey.
- Provide counsel and recommendations for testing roadmap solutions to address business problems identified within the career and alumni workstreams, in line with the strategic direction of the University. Monitor results of the testing roadmap and go-to-market plans and report key insights back to leadership and key stakeholders, along with recommendations for continued optimization and performance improvement.
- Develop creative briefs for new initiatives and testing roadmap elements that include research, learnings and messaging to meet business objectives.
- Lead monitoring process and optimization efforts for contact and engagement strategy that better meets alumni and student career advancement journey needs, while driving career advancement, NPS and re-enroll growth for this segment.
- Develop strong relationships and work collaboratively with creative, product, and channel teams to ensure all communications are synchronized and harmonized, including interactions with Phoenix.edu/alumni/career site, as well as digital marketing channels including Email, social, direct mail, SMS Text, webinars, newsletters, pendo touches, videos, phone and other new technologies.
- Track and analyze user behavior and response to experience and contact efforts by overseeing tracking and requesting data views into each communication attempt or experience milestone test. Optimize efforts to improve engagement and drive business results based on learnings.
- Partner with the Career to develop content to support relevant segments (active students, LOA, and reentry) in their ongoing career engagement efforts.
- Identify new, innovative technologies and marketing tools to grow business through re-enrollment and referrals. Maintain awareness of industry trends, competitive shifts and new digital opportunities.
- Select, mentor, coach and evaluate staff; establish and monitor appropriate employee performance objectives; prepare and present employee performance discussions, including one-on-one meetings and quarterly check-ins; implement mentoring and coaching plans, or correction action, where appropriate.
- Perform other duties as assigned or apparent.
NOTE: The primary accountabilities above are intended to describe the general content and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the primary accountabilities listed above. Specific goals or responsibilities will be documented in the incumbents’ performance objectives as outlined by the incumbents’ immediate supervisor or manager.
Supervisory Responsibilities
Direct management of staff
MINIMUM EDUCATION AND RELATED WORK EXPERIENCE:
- Bachelor’s Degree in Marketing, Communications or related field
- Ten (10) years of experience in marketing leadership with a focus on loyalty, career services, customer experience and engagement/contact strategy
ADDITIONAL QUALIFICATIONS:
- Master’s degree
- Experience in higher education or other verticals with a considered decision-making purchase journey
- Strategic and analytical background with experience designing testing roadmap and orchestrating dynamic A/B tests that yield statistical results
- Fluent in agile methodology and processes
- Thrives under pressure and in fast-paced and changing environment
- Skilled at digesting key insights from data and conceptualizing go-to-market testing ideas and plans from scratch
- Proven experience in designing communication strategies spanning a broad lifecycle and a variety of segments
- Strong knowledge of marketing technology and personalization enablement
- Proven leadership skills
- Strong communicator with good public speaking skills to present to senior leadership and other cross-functional groups
- Experience leading both internal and external cross-functional teams in the design and execution of go-to-market plans
- Experience in developing strong partnerships with internal marketing partners cross-functionally and external agencies and media partners
- Demonstrated success in designing integrated, omni-channel go-to-market strategies and activation plans and the development of integrated demand-generation plans
- Proven experience in a progressively responsible capacity leading and/or acting as a resource to department staff as it relates to integrated marketing initiatives, processes, and activities
- Ability to demonstrate a high level of conceptual and strategic thinking